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Marketing across cultures
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Working paper / Institut Universitaire de Management International, Université de Lausanne
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An open electronic bargaining system
Usunier, Jean-Claude
-
2002
Persistent link: https://www.econbiz.de/10001815332
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2
Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude
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2003
Persistent link: https://www.econbiz.de/10001815333
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3
L' ethnicité des produits : une approche exploratoire
Usunier, Jean-Claude
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2001
Persistent link: https://www.econbiz.de/10001815337
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4
Le pays d'origine du bien influence-t-il encore les évaluations des consommateurs?
Usunier, Jean-Claude
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2001
Persistent link: https://www.econbiz.de/10001815338
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5
Nature vs. culture : a cross-national analysis of feminine culture and economic performance
Usunier, Jean-Claude
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2005
Persistent link: https://www.econbiz.de/10002843871
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6
Using linguistics to create better international brand names
Usunier, Jean-Claude
;
Shaner, Janet
-
2001
Persistent link: https://www.econbiz.de/10001815335
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7
Management education in a globalizing world : lessons from the French evidence
Kumar, Rajesh
;
Usunier, Jean-Claude
-
2000
Persistent link: https://www.econbiz.de/10001453947
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8
Choice of technology versus personnel-in-contract by service customers : an exploratory study
Simon, Françoise
;
Usunier, Jean-Claude
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2005
Persistent link: https://www.econbiz.de/10002744690
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9
Product ethnicity : an exploratory approach
Usunier, Jean-Claude
;
Cestre, Ghislaine
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2005
Persistent link: https://www.econbiz.de/10002844008
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10
Verified trust: reciprocity, altruism, and noise in trust games
Brülhart, Marius
;
Usunier, Jean-Claude
-
2004
Persistent link: https://www.econbiz.de/10002482834
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