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~type_genre:"Arbeitspapier"
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IMC, brand communications, and...
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Neuseeland
22
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22
Marketing
8
Arzneimittel
6
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6
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4
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4
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4
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33
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Arbeitspapier
Working Paper
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Eagle, Lynne C.
31
Bulmer, Sandy
10
Hawkins, Jacinta
7
Kitchen, Philip J.
6
Rose, Lawrence Craig
6
De Bruin, Anne
5
Chamberlain, Kerry
4
Eagle, Lynne
2
Shergill, Gurvinder S.
2
Zou, Liping
2
Allen, Larissa N.
1
Arin, Kerim Peren
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Blair, Rachel
1
Davison, Antonia
1
Hunt, Lynn M.
1
Hunt, Lynne
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Kitchen, Phil
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Kitchen, Philip
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MacDonald, Dick
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Martin, Isobel
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Moyle, Brendan
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Working paper / Department of Commerce, College of Business, Massey University
31
Working papers / Department of Commerce, College of Business, Massey University
2
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ECONIS (ZBW)
33
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Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001550898
Saved in:
2
Building brands or bolstering egos? : A comparative review of the impact and measurement of advertising on brand equity
Eagle, Lynne
-
1999
Persistent link: https://www.econbiz.de/10001529821
Saved in:
3
Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001674897
Saved in:
4
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
5
The relationship between demographic factors and parents? : perceptions of nutrition, physical activity and obesity ; implications for public policy & marketing communications
Hawkins, Jacinta
;
Arin, Kerim Peren
;
Rose, Lawrence Craig
; …
-
2008
Persistent link: https://www.econbiz.de/10003792323
Saved in:
6
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
7
School-based health communication : exploring the home-school partnership
Hawkins, Jacinta
;
Bulmer, Sandy
;
Rose, Lawrence Craig
; …
-
2006
Persistent link: https://www.econbiz.de/10003582843
Saved in:
8
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
9
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
10
Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Styles, Erica
;
Reid, Jim
-
2005
Persistent link: https://www.econbiz.de/10003142667
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