In the present essay, sources for marketing, IT, media and communication jobs in general are being evaluated as part of … requirements for job profiles mentioned above. At the same time, very few such surveys exist for job profiles of marketing in the …

and medium-sized companies of plans for a quasi-experimental testing tool (Marketing self-diagnostic tool ) constructed … for the diagnosis and self-diagnosis of individual attitudes, knowledge, skills and needs in the field marketing … innovation and marketing innovation MSME entrepreneurs. The study was carried out using a triangulation approach to the methods …