Electronic Word of Mouth (eWOM) engagement on social networking sites (SNSs) is influenced by social relationship … relationship between conformity and eWOM. We hypothesized a moderating role of age, gender, and country of residence. The results … indirect influence on eWOM engagement via social ties, trust, social capital, and interpersonal influence. It was found that …

that eWOM and recommender systems have a synergistic effect fueled by non-verbal cues of eWOM and accuracy of the system … homophilous and with strong ties. Themes from eWOM focused on volume as a cue for popularity which increased credibility and …