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Predicting web site audience demographics for web advertising targeting using multi-web site clickstream data

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A field study of the determinants of mobile advertising effectivenss

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Analyse des Spillover-Effekts in Suchketten anhand des Google Conversion Tracking

Fuchs, Tobias; Zilling, Manfred Peter; Schüle, Hubert - 2012

Dieses Paper widmet sich der Übertragbarkeit des Spillover-Effektes auf die Suchmaschinen-Werbung, insbesondere wird … Fallstudie aus der Mobilfunkbranche bestätigt werden. -- Suchmaschinen-Werbung ; Paid Clicks ; SEA ; Cost-Per-Click ; Click …This paper focuses on the transferability of the spillover effect on search engine advertising. In particular, an …

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Behavioral Targeting : ein effizienter Einsatz des Online-Werbebudgets?

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Customer acquisition via display advertising using multi-armed bandit experiments

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