//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article"
~type_genre:"Case study"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
324
Consumer behaviour
308
Deutschland
104
Markenartikel
86
Brand
85
Germany
76
Brand management
71
Markenführung
71
Verbraucherverhalten
55
Jugendliche
48
Marketingmanagement
44
Mode
42
Fashion
41
Theorie
41
Marketing management
40
consumer behaviour
39
Marketing
38
Theory
38
Beziehungsmarketing
36
Relationship marketing
36
USA
35
United States
34
Youth
34
Low-cost strategy
31
Markenpolitik
31
Niedrigpreisstrategie
31
Markenimage
29
Brand image
26
Erfolgsfaktor
26
Success factor
26
Business model
23
Geschäftsmodell
23
youth
22
Welt
21
Bekleidungsindustrie
19
Clothing industry
19
World
19
Airline
18
Fluggesellschaft
18
Online-Handel
18
more ...
less ...
Online availability
All
Free
198
Undetermined
41
Type of publication
All
Article
423
Book / Working Paper
235
Type of publication (narrower categories)
All
Article
Case study
Handbook
Article in journal
54,942
Aufsatz in Zeitschrift
54,942
Graue Literatur
9,992
Non-commercial literature
9,992
Working Paper
8,508
Arbeitspapier
7,744
Aufsatz im Buch
6,194
Book section
6,194
Hochschulschrift
3,158
Thesis
2,190
Collection of articles of several authors
1,475
Sammelwerk
1,475
Aufsatzsammlung
918
Conference paper
586
Konferenzbeitrag
586
Konferenzschrift
559
Dissertation u.a. Prüfungsschriften
526
Amtsdruckschrift
487
Government document
487
Bibliografie enthalten
452
Bibliography included
452
Fallstudie
405
Collection of articles written by one author
345
Sammlung
345
Lehrbuch
264
Conference proceedings
233
Textbook
222
Reprint
216
Statistik
160
Statistics
127
Bibliographie
103
Forschungsbericht
85
Systematic review
85
Übersichtsarbeit
85
Ratgeber
80
Research Report
74
Handbuch
73
more ...
less ...
Language
All
English
475
German
176
Spanish
7
French
2
Italian
2
Undetermined
1
Author
All
Esch, Franz-Rudolf
6
Schupp, Jürgen
5
Hippner, Hajo
4
Wagner, Gert G.
4
Wilde, Klaus D.
4
Baumgarth, Carsten
3
Bruhn, Manfred
3
Huber, Frank
3
Lindgreen, Adam
3
Ruiz Mafé, Carla
3
Sanz Blas, Silvia
3
Schneider, Willy
3
Wheeler, Alina
3
Wiedmann, Klaus-Peter
3
Alamanos, Eleftherios
2
Arnold, Annegret
2
Bauer, Hans H.
2
Beverland, Michael B.
2
Bohmann, Sandra
2
Borghini, Stefania
2
Brown, Stephen
2
Buckley, Peter J.
2
Carù, Antonella
2
Dahlan, Winai
2
Dennis, Charles
2
Derval, Diana
2
Dudenhöffer, Ferdinand
2
Enomoto, Nozomi
2
Filip, Alina
2
Gambaro, Ludovica
2
Goffin, Keith
2
Goworek, Helen
2
Guercini, Simone
2
Hagen, Kornelia
2
Hefter, Katharina
2
Held, Dirk
2
Helm, Roland
2
Henninger, Claudia E.
2
Herstatt, Cornelius
2
Hille, Adrian
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
International Conference on Halal Development <1., 2020, Malang>
2
Access Marketing Management e.V.
1
American Psychological Association
1
Books on Demand GmbH <Norderstedt>
1
Centre Kantar sur le future de l'Europe
1
Centre for Industrial and Economic Research <Delhi>
1
Deutschland / Statistisches Bundesamt
1
Dänemark / Erhvervs- og Byggestyrelsen
1
EHP Edition Humanistische Psychologie
1
Edward Elgar Publishing
1
European Centre for the Development of Vocational Training
1
Europäische Kommission / Generaldirektion Allgemeine und Berufliche Bildung und Jugend
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Germany / Statistisches Bundesamt
1
Gesellschaft für Ökologische Kommunikation mbH
1
Goethe-Universität Frankfurt am Main
1
Görres-Gesellschaft zur Pflege der Wissenschaft
1
Haufe-Lexware GmbH & Co. KG
1
Il sistema moda italiano tra tradizione e innovazione: vantaggi competitivi e scenari globali <Veranstaltung> <2016, Rom>
1
Industrial Techno-Economic Services <Delhi>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Internationales Design Zentrum Berlin
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Rheinwerk Verlag
1
Springer International Publishing
1
Springer-Verlag GmbH
1
Strategic Transitions for Youth Labour in Europe <Projekt>
1
Uni-Edition GmbH
1
Verlag Franz Vahlen
1
Verlag Werner Hülsbusch
1
more ...
less ...
Published in...
All
DIW Wochenbericht
15
Cogent Business & Management
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Amfiteatru Economic Journal
8
Journal of air transport management
7
Journal of fashion marketing and management
7
PraxisWISSEN Marketing
7
Vierteljahrshefte zur Wirtschaftsforschung
7
Wine Economics and Policy
7
Wirtschaftsdienst
7
ifo Schnelldienst
7
Cases on branding strategies and product development : successes and pitfalls
6
Premier reference source
6
Administrative Sciences
5
Harvard business review : HBR
5
UTMS Journal of Economics
5
Best practice der Markenführung
4
IZA Journal of Labor Policy
4
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
4
Journal for Labour Market Research
4
Journal of Risk and Financial Management
4
The international journal of human resource management
4
Zeitschrift für ArbeitsmarktForschung - Journal for Labour Market Research
4
ifo Dresden berichtet
4
11 Fallstudien von Handelsunternehmen
3
Building corporate identity, image and reputation in the digital era
3
Consumer culture theory
3
Contemporary Economics
3
Contributions to management science
3
Economic and Environmental Studies (E&ES)
3
Economies
3
Ethics in marketing : international cases and perspectives
3
European journal of marketing : EJM
3
Harvard-Business-Manager : das Wissen der Besten
3
International Journal of Technology for Business (IJTB)
3
Journal of Tourism, Heritage & Services Marketing
3
Journal of food products marketing
3
Junior Management Science (JUMS)
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Research
3
more ...
less ...
Source
All
ECONIS (ZBW)
475
EconStor
183
Showing
1
-
10
of
658
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unternehmenskultur und Veränderungsprozesse : Aufstieg und Fall eines deutschen Einzelhandelskonzerns
Hoffmann, Tanja
-
2016
Persistent link: https://www.econbiz.de/10011417564
Saved in:
2
Impact of hypermarkets on consumption and distribution in rural areas : case study of Ubon Ratchathani in northeastern Thailand
Ihara, Motoi
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 174-188
Persistent link: https://www.econbiz.de/10009743691
Saved in:
3
Applying a dynamic model of consumer choice to guide
brand
development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
4
Serving god through the market : the emergence of Muslim consumptionscapes and Islamic resistance
Tepe, Sultan
- In:
Handbook of Islamic marketing
,
(pp. 363-392)
.
2011
Persistent link: https://www.econbiz.de/10009349638
Saved in:
5
Perceptions of fair trade labelling and certification : three case studies
Jones, Angelina R. W.
;
Williams, Gloria
- In:
Journal of fashion marketing and management
16
(
2012
)
2
,
pp. 246-265
Persistent link: https://www.econbiz.de/10009568409
Saved in:
6
Sustainability in
fashion
: a cradle to upcycle approach
Henninger, Claudia E.
(
ed.
);
Alevizou, Panayiota J.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10014013145
Saved in:
7
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
8
Brand
communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
9
The brick testament : religiosity among the adult fans of Lego
Muñiz, Albert M.
;
Antorini, Yun Mi
;
Schau, Hope Jensen
- In:
The Routledge companion to digital consumption
,
(pp. 308-316)
.
2013
Persistent link: https://www.econbiz.de/10009690723
Saved in:
10
Consumers' activities for
brand
selection : in the case of jewelry accesory purchasing
Takeyasu, Kazuhiro
;
Ishio, Chie
- In:
Journal of economics, business and law
12
(
2009
),
pp. 1-24
Persistent link: https://www.econbiz.de/10003974180
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->