Showing 1 - 10 of 6,276
The digitalization of the every-day life also affects buying habits of customers. Changes that take place regarding these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are especially successful with apparel and electronic products....
Persistent link: https://www.econbiz.de/10010420966
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
Germany on subjective job security. Using fixed-effects models, this article tests whether workplace training has positive …
Persistent link: https://www.econbiz.de/10011345320
worldwide. Germany is a forerunner in the deployment of RES and has ambitious goals for the future. The support and use of … associated with renewable energy deployment in Germany until 2030. To this end, we use a novel model, the ‘Sectoral Energy …-Economic Econometric Model’. This is an econometric multi-country model which, for Germany, contains a detailed representation of …
Persistent link: https://www.econbiz.de/10011402865
Using a large data set for Germany, we show that both the raw and the unexplained gender earnings gap are higher in …
Persistent link: https://www.econbiz.de/10010331949
Germany's labor market responded only mildly to the Great Recession. Important factors for this development include the … particularly affected by the crisis. Although Germany's experience is in stark contrast to the United States, we identify and …
Persistent link: https://www.econbiz.de/10010332005
senken. Sollte es Deutschland gelingen, eine faire Lastenverteilung auf die europäischen Länder zu erwirken, welche den …. Sollte es eine faire Lastenverteilung geben und sollte Deutschland alle Energieeffizienzpotentiale ausschöpfen, würden sich …,9 Mrd. Euro pro Jahr belaufen. Dabei würde Deutschland seine Emissionen gegenüber 1990 um 31 % vermindern. Sollte keine …
Persistent link: https://www.econbiz.de/10011601725
Pro Jahr verlassen 0,8 Prozent der Bevölkerung Deutschland, das sind etwa 650 000 Personen. Das Medienecho auf diese …
Persistent link: https://www.econbiz.de/10011602064