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El comercio electrónico en perspectiva: Dinámica y desencadenantes
Rodríguez-Ardura, I.; Meseguer Artola, A.; Vilaseca i … - In: Investigaciones Europeas de Dirección y Economía de … 14 (2008) 3, pp. 55-66
Several studies conducted on electronic commerce in developed economies have highlighted the influence of impediments or barriers. These determinants of electronic commerce diffusion can be technological, legal or economic in nature. However, over time, while some firms that operate under the...
Persistent link: https://www.econbiz.de/10010280438
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The electronic commerce in the travel agencie's activities in Bulgaria and terms of reference for its elaboration
Kazandzhieva, Velina - In: UTMS Journal of Economics 1 (2010) 2, pp. 67-76
The data used in the paper and the sources of information studied, show regaining of the positions and the role of travel agencies in the distribution system of tourism. The main trends and special features of the European on-line tourist market have been analyzed, as well as the state of the...
Persistent link: https://www.econbiz.de/10010285704
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Analysis and modeling of the determinants of mobile banking acceptance
Silva Bidarra, Samuel Henrique; Muñoz-Leiva, Francisco; … - In: The International Journal of Management Science and … (2013) 8-(Apr-Jun), pp. 1-27
Mobile banking represents a great breakthrough in electronic banking. However due to several factors, costumers are not still completely confident in its use. In this study we contribute to the research on electronic banking adoption, in particular mobile banking acceptance, and we improve our...
Persistent link: https://www.econbiz.de/10010368685
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The role of Internet in marketing activities aimed at Gen Y consumers, based on selected regions of Poland, Czech Republic and Slovakia
Barska, Anetta; Śnihur, Janusz - In: Economic and Environmental Studies (E&ES) 15 (2015) 2, pp. 189-209
Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …
Persistent link: https://www.econbiz.de/10011849397
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Sustainable Development of E-commerce in the Post-COVID Times: A Mixed-Methods Analysis of Pestle Factors
Dima, Adriana; Radu, Elena; Dobrota, Ecaterina Milica; … - In: Amfiteatru Economic 25 (2023) Special Issue No. 17, pp. 1095-1114
E-commerce represents an essential part of modern business, with a significant growth in recent years. Recent events, such as the COVID-19 pandemic, have led to a surge in online shopping and a rapid shift towards e-commerce, creating a new normal in the retail industry. To succeed in this...
Persistent link: https://www.econbiz.de/10014463452
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The decision‐making process in viral marketing – A review and suggestions for further research
Reichstein, Thomas; Brusch, Ines - In: Psychology & Marketing 36 (2019) 11, pp. 1062-1081
Viral marketing is used to widely distribute content. To achieve this goal, the basic decision-making process from content reception to interaction must be clarified. This paper examines the decision-making process of individuals in viral marketing using a new dynamic model. In addition, this...
Persistent link: https://www.econbiz.de/10012428675
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Guerilla Marketing: Unorthodoxes Marketing von David im Kampf gegen Goliath
Nufer, Gerd - In: PraxisWISSEN Marketing 4 (2019) 01/2019, pp. 69-85
Beim Guerilla Marketing handelt es sich um die Auswahl untypischer und undogmatischer Marketingaktivitäten, die mit einem oftmals vergleichsweise geringen Mitteleinsatz eine möglichst große Wirkung erzielen sollen. Im Kern zielt Guerilla Marketing darauf ab, anders zu sein und aufzufallen....
Persistent link: https://www.econbiz.de/10013270980
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Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand
Esmaeilpour, Majid; Aram, Farshad - In: International Journal of Business and Economic Sciences … 9 (2016) 3, pp. 24-33
Background - Due to the rapid growth of the Internet and use of e-commerce in recent years, viral marketing has drawn …
Persistent link: https://www.econbiz.de/10011932777
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Internet-induced marketing techniques: Critical factors in viral marketing campaigns
Woerndl, Maria; Papagiannidis, Savvas; Bourlakis, Michael; … - In: International Journal of Business Science & Applied … 3 (2008) 1, pp. 33-45
The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies … factors for viral marketing, an Internet-based 'word-of-mouth' marketing technique. Based on existing knowledge, five types of …
Persistent link: https://www.econbiz.de/10011946286
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Multiple peer effects in the diffusion of innovations on social networks: A simulation study
Xiong, Hang; Wang, Puqing; Bobashev, Georgiy - In: Journal of Innovation and Entrepreneurship 7 (2018) 2, pp. 1-18
Peer effects in innovation adoption decisions have been extensively studied. However, the underlying mechanisms of peer effects are generally not explicitly accounted for. Gaps in this knowledge could lead to misestimation of peer effects and inefficient interventions. This study examined the...
Persistent link: https://www.econbiz.de/10011990644