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Does monetary policy credibility help in anchoring inflation expectations? Evidence from six inflation targeting emerging economies

Güler, Aslı - In: Journal of Central Banking Theory and Practice 10 (2021) 1, pp. 93-111

extent to which inflation expectations are formed by the announced targets. As the credibility of the central bank increases … target. Credibility enables expectation to be formed in a forward-looking way by weakening its connection with the past. This … study aims to contribute to the literature concerning the effects of credibility on monetary policy. For this purpose, using …

Persistent link: https://www.econbiz.de/10014558525

Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management

Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56

Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …

Persistent link: https://www.econbiz.de/10010352742

Viral marketing: The case of Turkey

Lewicka, Hanna - In: Journal of Marketing and Consumer Behaviour in Emerging … (2017) 2, pp. 37-53

The purpose of this paper is to present and analyze successful viral marketing campaigns of Turkish advertisements in the form of a case study to determine which factors seem to play the most important role in terms of viral marketing message perception in Turkey. As a country in which the...

Persistent link: https://www.econbiz.de/10015207134

Internet-induced marketing techniques: Critical factors in viral marketing campaigns

Woerndl, Maria; Papagiannidis, Savvas; Bourlakis, Michael; … - In: International Journal of Business Science & Applied … 3 (2008) 1, pp. 33-45

The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based...

Persistent link: https://www.econbiz.de/10011946286

The decision‐making process in viral marketing – A review and suggestions for further research

Reichstein, Thomas; Brusch, Ines - In: Psychology & Marketing 36 (2019) 11, pp. 1062-1081

Viral marketing is used to widely distribute content. To achieve this goal, the basic decision-making process from content reception to interaction must be clarified. This paper examines the decision-making process of individuals in viral marketing using a new dynamic model. In addition, this...

Persistent link: https://www.econbiz.de/10012428675

Guerilla Marketing: Unorthodoxes Marketing von David im Kampf gegen Goliath

Nufer, Gerd - In: PraxisWISSEN Marketing 4 (2019) 01/2019, pp. 69-85

Beim Guerilla Marketing handelt es sich um die Auswahl untypischer und undogmatischer Marketingaktivitäten, die mit einem oftmals vergleichsweise geringen Mitteleinsatz eine möglichst große Wirkung erzielen sollen. Im Kern zielt Guerilla Marketing darauf ab, anders zu sein und aufzufallen....

Persistent link: https://www.econbiz.de/10013270980

Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand

Esmaeilpour, Majid; Aram, Farshad - In: International Journal of Business and Economic Sciences … 9 (2016) 3, pp. 24-33

message appeal and message source credibility on consumers' attitude with mediating role of intellectual involvement of … credibility on consumers' attitude with mediating role of consumers' intellectual involvement and their risk taking level. Design … PLS software. Findings -The results show that the appeal and credibility of the message source have impact on consumer …

Persistent link: https://www.econbiz.de/10011932777

Guerrilla marketing trends for sustainable solutions: Evidence from SEM-based multivariate and conditional process approaches

Ahmed, Rizwan Raheem; Qureshi, Jawaid Ahmed; … - In: Journal of Business Economics and Management (JBEM) 21 (2020) 3, pp. 851-871

In today's competitive environment, the marketing is an imperative tool for the survival and sustainable growth of any business or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small and medium enterprises (SMEs), and their impact on...

Persistent link: https://www.econbiz.de/10015401599

Adoption epidemics and viral marketing

McAdams, David; Song, Yangbo - In: Theoretical Economics 20 (2025) 2, pp. 453-480

An innovation (e.g., new product or idea) spreads like a virus, transmitted by those who have previously adopted it. Agents update their beliefs about innovation quality based on private signals and when they hear about the innovation. We characterize equilibrium adoption dynamics and the...

Persistent link: https://www.econbiz.de/10015419673

The information content and redistribution effects of state and municipal rating changes in Mexico

Mendoza-Velázquez, Alfonso - In: Economics: The Open-Access, Open-Assessment E-Journal 3 (2009) 2009-38, pp. 1-21

The fiscal and financial reforms carried out in Mexico in 2000 have encouraged a widespread presence of rating agencies and have allowed several States and Municipalities to raise funds through bond offerings in the capital market. Any local government in Mexico intending to access credit and...

Persistent link: https://www.econbiz.de/10010332965