Narrow search
Showing 1 - 10 of 53
Cover Image
Does monetary policy credibility help in anchoring inflation expectations? Evidence from six inflation targeting emerging economies
Güler, Aslı - In: Journal of Central Banking Theory and Practice 10 (2021) 1, pp. 93-111
extent to which inflation expectations are formed by the announced targets. As the credibility of the central bank increases … target. Credibility enables expectation to be formed in a forward-looking way by weakening its connection with the past. This … study aims to contribute to the literature concerning the effects of credibility on monetary policy. For this purpose, using …
Persistent link: https://www.econbiz.de/10014558525
Cover Image
Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …
Persistent link: https://www.econbiz.de/10010352742
Cover Image
Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand
Esmaeilpour, Majid; Aram, Farshad - In: International Journal of Business and Economic Sciences … 9 (2016) 3, pp. 24-33
message appeal and message source credibility on consumers' attitude with mediating role of intellectual involvement of … credibility on consumers' attitude with mediating role of consumers' intellectual involvement and their risk taking level. Design … PLS software. Findings -The results show that the appeal and credibility of the message source have impact on consumer …
Persistent link: https://www.econbiz.de/10011932777
Cover Image
Internet-induced marketing techniques: Critical factors in viral marketing campaigns
Woerndl, Maria; Papagiannidis, Savvas; Bourlakis, Michael; … - In: International Journal of Business Science & Applied … 3 (2008) 1, pp. 33-45
The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based...
Persistent link: https://www.econbiz.de/10011946286
Cover Image
Guerilla Marketing: Unorthodoxes Marketing von David im Kampf gegen Goliath
Nufer, Gerd - In: PraxisWISSEN Marketing 4 (2019) 01/2019, pp. 69-85
Beim Guerilla Marketing handelt es sich um die Auswahl untypischer und undogmatischer Marketingaktivitäten, die mit einem oftmals vergleichsweise geringen Mitteleinsatz eine möglichst große Wirkung erzielen sollen. Im Kern zielt Guerilla Marketing darauf ab, anders zu sein und aufzufallen....
Persistent link: https://www.econbiz.de/10013270980
Cover Image
The decision‐making process in viral marketing – A review and suggestions for further research
Reichstein, Thomas; Brusch, Ines - In: Psychology & Marketing 36 (2019) 11, pp. 1062-1081
Viral marketing is used to widely distribute content. To achieve this goal, the basic decision-making process from content reception to interaction must be clarified. This paper examines the decision-making process of individuals in viral marketing using a new dynamic model. In addition, this...
Persistent link: https://www.econbiz.de/10012428675
Cover Image
The information content and redistribution effects of state and municipal rating changes in Mexico
Mendoza-Velázquez, Alfonso - In: Economics: The Open-Access, Open-Assessment E-Journal 3 (2009) 2009-38, pp. 1-21
The fiscal and financial reforms carried out in Mexico in 2000 have encouraged a widespread presence of rating agencies and have allowed several States and Municipalities to raise funds through bond offerings in the capital market. Any local government in Mexico intending to access credit and...
Persistent link: https://www.econbiz.de/10010332965
Cover Image
Finanzkrise: die Rolle der Rechnungslegung
Gassen, Joachim - In: Vierteljahrshefte zur Wirtschaftsforschung 78 (2009) 1, pp. 83-95
Eine der wesentlichen Gründe für das Entstehen und den Verlauf der Finanzkrise dürfte in der Intransparenz moderner Kapitalmärkte liegen. Diese Intransparenz begünstigt einerseits das Entstehen von spekulativen Blasen. Andererseits ist die mangelnde Transparenz wohl wesentlich für die...
Persistent link: https://www.econbiz.de/10010377867
Cover Image
Rationale Marktübertreibungen im Zusammenhang der aktuellen Finanzmarktkrise
Klug, Thorsten; Locarek-Junge, Hermann; Mihm, Max - In: Vierteljahrshefte zur Wirtschaftsforschung 78 (2009) 1, pp. 25-39
Der Untersuchungsgegenstand der Arbeit ist die Darstellung der wichtigsten Anlegermotive bei Marktübertreibungen. Es wird dabei auf Konzepte der verhaltensorientierten Kapitalmarktforschung zurückgegriffen. Basierend auf den gewonnenen Erkenntnissen werden Lösungsansätze zur Vermeidung von...
Persistent link: https://www.econbiz.de/10010377869
Cover Image
The Slow and Hidden Road to Serfdom
Bernholz, Peter - In: CESifo Forum 14 (2013) 2, pp. 61-74
Persistent link: https://www.econbiz.de/10011696113