We design a donations vs. own money choice experiment and compare the results from three different treatments. In two of the treatments the pay-offs are hypothetical. In the first of these, a short cheap talk script was used and subjects were required to state their own preferences in this...

When prompting respondents to act on the hypothetical markets that are presented to them in stated preference surveys, it is often observed that a proportion of the sample state a zero demand for the good in question even though their genuine demand is positive. Though the literature comes up...

The Internet offers enormous possibilities for surveys and experimental data collection, including randomised treatments, customisation, and interactivity. These capabilities are well suited to the implementation of choice modelling experiments. However, the implementation of web surveys is not...

In recent years there has been a re-focus on the valuation of a statistical life from the ex post or human capital method to an ex ante willingness to pay (WTP) approach. This is in part a recognition that we need to focus on establishing the amount, ex ante, that individuals are willing to pay...

In a world characterized by a significant evolution in wine consumption, Protected Designations of Origin (PDO) wines have constituted a valid strategy of marketing and competitiveness for producers. In 2014, the Consorzio Vino Chianti Classico created the "Chianti Classico Gran Selezione" DOCG...

This study investigates consumers' preference for dynamic pricing rules using a choice experiment. Among alternative electricity pricing rules, time of use (TOU) is most preferred by consumers, and our estimation results show that TOU has the highest value of WTP among pricing rules....

This article investigates the fundamental value of digital platforms, such as Facebook and Google. Despite the transformative nature of digital technologies, it is challenging to value digital services, given that the usage is free of charge. Applying the methodology of discrete choice...

In ovo gender determination of incubated eggs can be a large-scale substitute to the culling of male chicks in layer hen production. However, the technology raises new ethical concerns which relate to the sensitivity of the embryo, as well as how the screened out eggs will be used afterward and...

Consumer segmentation is an important tool for dealing with the often strongly differing consumer preferences in many markets for fast-moving consumer goods. Therefore, this study analyses the factors that can distinguish the different consumer segments for green all-purpose adhesives in...

Although the number of graduates with a bachelor's degree has risen over recent years, little information is available as to which position such persons hold within an establishment and whether they compete on the career ladder with persons from the vocational sector with advanced further...