The appropriate application of statistical methods in enterprises should have an important role in business decision-making processes. However, Croatian enterprises still tend to have certain resistance to statistical methods. The new challenges introduced by the COVID-19 pandemic emphasised the...

Berufliche Weiterbildung kann Beschäftigte dabei unterstützen, sich den wandelnden Anforderungen des Arbeitsmarktes anzupassen. Dies erfordert nicht nur, dass passende Weiterbildungsangebote zu Verfügung stehen und Betriebe ihren Beschäftigten eine Teilnahme ermöglichen. Beschäftigte...

Gamification is defined as using game design elements in non-gaming contexts: education, management, marketing and also market research. Gamified research tools help to increase respondents' engagement and obtain more in-depth results. Up till now the effects of gamifications were tested in the...

Zur Erbringung verschiedenster IT-Service-Management (ITSM)-Prozesse setzen insbesondere Großunternehmen seit Längerem umfangreiche ITSM-Software-Suiten ein. Im Rahmen ihrer Digitalisierungsinitiativen sind sie gegenwärtig verstärkt auf der Suche nach einem ergänzenden Self-Service-Portal....

Since the 1950s, mineral water has been a ubiquitous mass consumer commodity in Germany. This was due to higher incomes and changing consumer behaviour, which manifested itself in rising consumption. From 1958 onwards, the mineral water industry surveyed its customers by employing qualitative...

In the 1970s, the German malt beer market was a niche market that had not developed in parallel with the general increase in beer consumption and the strong growth in soft drinks consumption in the post-war years. Malt beer also had the image of being a drink for children and nursing mothers. In...

China's growing wine consumption is having a major effect on the global trade in wine. Growing awareness and consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing number of younger, middle-class consumers. In this...

A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the...