Showing 1 - 10 of 166
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010420968
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
Regulierung neben dem Preis auch über den Aktionsparameter Werbung verfügt. Die Modellergebnisse zeigen, dass der … stärker den Einsatz absatzpolitischer Instrumente bei der Regulierung zu berücksichtigen, also den Einsatz der Werbung …
Persistent link: https://www.econbiz.de/10010377895
This reference paper describes the sampling and contents of the IZA Evaluation Dataset Survey and outlines its vast potential for research in labor economics. The data have been part of a unique IZA project to connect administrative data from the German Federal Employment Agency with innovative...
Persistent link: https://www.econbiz.de/10011409591
work-related values? (2) Is there any diversity in attitudes towards superiors in the transition countries? To answer these …, concerning workrelated values, two groups of countries can be differentiated. The analysis of attitudes towards one's superior …
Persistent link: https://www.econbiz.de/10010322900
Eine Sondererhebung 2007 des Sozio-oekonomischen Panels für Deutschland ergab: Die Deutschen machen sich häufiger große Sorgen um den globalen Terrorismus als um ihre eigene wirtschaftliche Situation. Besonders ältere Menschen und Frauen scheinen dazu zu neigen, sich große Sorgen zu machen....
Persistent link: https://www.econbiz.de/10011601879
Is sickness absence related to attitudes? Several studies point to attitudes as an important factor for sickness … absence. We study the relation between sickness absence and attitudes towards possible reasons for sick leave, towards … cheating and towards work, by linking a survey among Norwegian healthcare workers, aimed at identifying attitudes, to detailed …
Persistent link: https://www.econbiz.de/10011986204
in WTP associated with environmental and social attitudes, and family concerns. For instance, WTP is higher than average …
Persistent link: https://www.econbiz.de/10011994318
individual attitudes towards illegal immigrants. To study this question, we use the CCES survey, which was carried out in 2006 in …, but cannot entirely explain the correlation between media exposure and attitudes about illegal immigration. …
Persistent link: https://www.econbiz.de/10012012088