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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management

Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56

The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...

Persistent link: https://www.econbiz.de/10010352742

Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23

for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most …

Persistent link: https://www.econbiz.de/10010420967

How customers construct corporate social responsibility images: Testing the moderating role of demographic characteristics

Pérez, Andrea; del Bosque, Ignacio Rodríguez - In: BRQ Business Research Quarterly 18 (2015) 2, pp. 127-141

the banking industry. It also describes the impact of customer gender, age and educational level on the formation of CSR … altruistic motivations and corporate credibility when developing CSR initiatives. The findings also demonstrate that gender, age …

Persistent link: https://www.econbiz.de/10012118387

Role of tourist destination development in building its brand image: A conceptual model

Manhas, Parikshat Singh; Manrai, Lalita A.; Manrai, Ajay K. - In: Journal of Economics, Finance and Administrative Science 21 (2016) 40, pp. 25-29

, branding and positioning. Our research contributes to this extremely important but relatively less researched subject …

Persistent link: https://www.econbiz.de/10011859386

Secular Changes in Late-Life Cognition and Well-Being: Towards a Long Bright Future with a Short Brisk Ending?

Gerstorf, Denis; Hülür, Gizem; Drewelies, Johanna; … - In: Psychology and Aging 30 (2015) 2, pp. 301-310

study, we quantified such trends in old age using data from highly comparable participants living in a narrowly defined … obtained 20 years apart in the Berlin Aging Study (in 1990–1993) and the Berlin Aging Study II (in 2013–2014), applied a case …

Persistent link: https://www.econbiz.de/10011282669