luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for … modeling the number of likes on Instagram using 365 posts published in the luxury brand's different social networks between … 2015 and 2016. Fifteen features related with the brand's social networks, product characteristics and visibility in …

. Specifically, we study the relationship between destination development and its brand image. We develop a conceptual model which … identifies various constructs, processes and linkages involved in the relationship between destination development and its brand … image. We propose that the brand image has three components corresponding to the three stages of consumption/travel, namely …

marketers are now attempting to create an emotional bond with the customers. This phenomenon is termed as brand love and it is … attempts to explore the perceived "brand love" of young Indians. A structured, non-disguised questionnaire was used, data was … comparative status of brands loved by the Indian consumers and will help marketers to understand their perceived brand image …

female's stitched clothing and what sort of brand images can be used by a brand in order to achieve price premium. This study … is based on quantitative survey of brand images found in branding literature and their impact on customer's willingness … strength of the role of brand image dimensions towards willingness to pay price premium, using data collected from 409 …

Given the extensive utilisation of social media, brands have grown increasingly dependent on it to build brand equity … Consumer-Based Brand Equity using qualitative and quantitative research methods. The results demonstrate that the ability to … post and interact on social media positively correlates with consumer-based brand equity. Conversely, the monitoring …

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

This study aims to determine the effect of facilities, brand image, product quality, promotion, and service quality on … significant effect on customer satisfaction but have no significant effect on customer loyalty, brand image has a significant …

The study examines the relationship between brand image, brand reputation, brand goodwill, and sustainable firm … performance (FP). The purpose was to examine the psychological effect of brand image and brand reputation on sustainable FP of … logistics companies. Results of the study highlighted that brand image and brand reputation has significant psychological effect …

corporate reputation (long-term effect), whilst considering the role of brand image, satisfaction (affective and cognitive) and … brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with …