Online shopping has grown in popularity over the past few years, particularly in the context of COVID-19. Gamification … attempts to identify the variables influencing young Vietnamese people's willingness to adopt gamification and its impact on … intention to adopt gamification: favorable circumstances, effort expectations, social influence, and performance expectations …

, we conducted a study to investigate the potential of gamification to enhance workplace engagement among millennials and … both direct and indirect positive effects of gamification on work engagement. Specifically, gamification positively …, as revealed in a multigroup analysis. While our findings demonstrate gamification's potential to boost millennial work …

Gamification as the use of game mechanisms for motivation in non-game contexts has been gaining popularity and is … considered one of the hottest topics in management. However, there is little research on gamification in remuneration systems … sales persons as well as two approaches that could be used for gamification in this area; the so called BLAP approach to …

Organizations today continue to seek new and effective ways to engage and motivate their workers. Gamification is an … conceptual model of the relationships between gamification, self-leadership, and valued workplace outcomes. The model suggests … that gamification elements trigger multiple self-leadership processes and states that interact in a multiplicative fashion …

The present study outlines the power of gamification to help reduce the attitudinal and engagement-related threats in a … given non-game environment. Through this research paper, we proposed an extensive model of gamification, proposed on a …", "Mechanism", and "Outcome" of organizations that have extensively applied gamification for restructuring various functional …

This study reviews prevailing trends in 'for-profit' business-related gamification. It examines the current literature …, focusing on gamification elements, industries and variables that is of interest to researchers in different business … industries, (2) orientation of the gamified system, (3) types of implementation, (4) gamification elements analysed, (5) impact …

The present study contributes to the emerging field of gamification in personnel selection by examining validity and …

gamification, providing a suggestion for the TAM model to be used in this type of research. It also contributes to a better … understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as …

This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics … provides recommendations for retailers to implement a successful co-creation gamification strategy. Companies need to include … qualitative studies on the role of gamification and co-creation in the online retail experience. Many of the findings of this …

problembasiertem Lernen, Gamification und virtueller Gruppenarbeit umsetzt. In der Gruppenarbeit setzen sich die Studierenden …