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Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy
Ledikwe, Aobakwe; Stiehler-Mulder, Beate; … - In: Cogent Business & Management 7 (2020) 1, pp. 1-22
This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between … positive and significant influence on WOM and eWOM in the case of both young adult sub-groups. There is also no difference in … the perceptions of the two sub-groups of young adults concerning product involvement, WOM, and eWOM. Product involvement …
Persistent link: https://www.econbiz.de/10012657236
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Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination
Stojanovic, Igor; Andreu, Luisa; Curras-Perez, Rafael - In: European Journal of Management and Business Economics … 27 (2018) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10011946147
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Binge drinking and alcohol prices: A systematic review of age-related results from econometric studies, natural experiments and field studies
Nelson, Jon P. - In: Health Economics Review 5 (2015) 6, pp. 1-13
Background: Heavy episodic ("binge") drinking of alcohol has serious public health implications, especially for youth … prices (or tax surrogates) on binge drinking for three age groups: youth, young adults, and adults. Outcomes examined include …
Persistent link: https://www.econbiz.de/10011599819
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Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type
Sheeraz, Muhammad; Qadeer, Faisal; Masood, Mirha; … - In: Pakistan Journal of Commerce and Social Sciences 12 (2018) 2, pp. 598-616
Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers’ perception of relevance of a product with needs, goals and consumers’ self-concept. Therefore, the study aims to reconsider the role of product involvement in the...
Persistent link: https://www.econbiz.de/10012021970
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Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products
Ali, Mazhar - In: Pakistan Business Review 17 (2016) 4, pp. 916-932
This study investigates advertising effectiveness of creative TV advertisements (Ads) for high involvement products. The majority of such studies have been conducted using low involvement products. There is a need to conduct a research to find out the effectiveness of creative advertisements for...
Persistent link: https://www.econbiz.de/10011868942
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Self-congruence facets and emotional brand attachment: The role of product involvement and product type
Sheeraz, Muhammad; Qadeer, Faisal; Masood, Mirha; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 12 (2018) 2, pp. 598-616
Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers' perception of relevance of a product with needs, goals and consumers' self-concept. Therefore, the study aims to reconsider the role of product involvement in the...
Persistent link: https://www.econbiz.de/10011938617
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Consumer characteristics and their effect on accepting online shopping, in the context of different product types
Keisidou, Ellisavet; Sarigiannidis, Lazaros; Maditinos, … - In: International Journal of Business Science & Applied … 6 (2011) 2, pp. 31-51
Online shopping is among the most popular activities of the internet, yet the reasons why consumers buy online are still unclear. Although it is implied that consumer acceptance of online shopping is affected by different products not many studies have adopted this view. This study attempts to...
Persistent link: https://www.econbiz.de/10011946318
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The impact of digital social responsibility on preference and purchase intentions: The implication for open innovation
In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-11
The COVID-19 pandemic has dramatically changed people's life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for businesses undertaking and implementing...
Persistent link: https://www.econbiz.de/10012620532
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Customer protest: Exit, voice or negative word of mouth
Solvang, Bernt Krohn - In: International Journal of Business Science & Applied … 3 (2008) 1, pp. 14-28
Of the three forms of protest the propensity of word of mouth (WOM) seems to be the most common, and the most exclusive … propensity for WOM. The customers seem to do an evaluation between the three forms of protest, yet the rational picture of the …
Persistent link: https://www.econbiz.de/10011946285
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Bali brand love: A perspective from domestic tourists
Sukaatmadja, I Putu Gde; Yasa, NI Nyoman Kerti; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-18
brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … research analysis results showed that all relationships had positive and significant effects, except tourist experience on WOM … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …
Persistent link: https://www.econbiz.de/10014527397