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The effect of perceived motivation of sports sponsorship: Evidence from basketball fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International Journal of Business and Economic Sciences … 9 (2016) 2, pp. 33-45

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

Persistent link: https://www.econbiz.de/10011932766

Game of Organizing International Cricket: Co-Existence of Country-Line and Club-Line Games

Das, Satya Prasanna - In: Economics: The Open-Access, Open-Assessment E-Journal 2 (2008) 2008-32, pp. 1-29

The paper presents an economic model of interaction between cricket boards, players and international club-line games sponsors like ICL or IPL. It attempts to capture the inherent conflict between such games and country-line games traditionally organized by cricket boards. It identifies the...

Persistent link: https://www.econbiz.de/10010298616

The role of sports sponsorship in negative new stories about a brand: Approach the halo effect

Cui, Ge-Qi; Lee, Jung-Yong; Jin, ChangHyun - In: Cogent Business & Management 6 (2019), pp. 1-20

This study examines whether a company's sports sponsorship plays a buffering role that mitigates negative consumer … for group allocation. The results indicated that attitude and image formation changed considerably when sports sponsorship … in the experimental results, sports sponsorship affects corporate brand attitude and purchase intention. …

Persistent link: https://www.econbiz.de/10012657056

How do I look: The role of Brand Anthropomorphism and Implicit Self-Theories on Brand Evaluations?

Ali, Nimra; Sheeraz, Muhammad - In: South Asian Management Research Journal 2 (2023) 1, pp. 51-70

Nowadays marketing practitioners are more interested to make a lifetime bond with consumers. Previous research studies have shown that brand anthropomorphism enhances consumer brand evaluations in terms of likability, positive sentiments, purchase intentions, and trust in that particular brand....

Persistent link: https://www.econbiz.de/10014335477

The role of trust in purchase intentions in collaborative consumption in emerging economies: A Colombian perspective

Mejía-Delgado, Oscar; Paredes, Mario R. - In: Cogent Business & Management 10 (2023) 3, pp. 1-16

This study explores the role of trust in purchase intentions for collaborative consumption services in Colombia. Data were collected through an online survey (n = 233) to test the proposed conceptual model. Results confirmed the direct relationship among disposition of trust, trust in the...

Persistent link: https://www.econbiz.de/10014527650

Mediation of attitude toward brand on the relationship between service brand credibility and purchase intentions

Sheeraz, Muhammad; Khattak, Aamir Khan; Mahmood, Shahid; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 10 (2016) 1, pp. 149-163

The current study empirically examine the interrelationship between service brand credibility, attitude toward brand and purchase intentions. Furthermore, the study also investigates the mediating role of attitude toward brand in understanding the relationship between brand credibility and...

Persistent link: https://www.econbiz.de/10011938503

Determinants of online shopping among tertiary students in Ghana: An extended technology acceptance model

Ofori, Daniel; Appiah-Nimo, Christina - In: Cogent Business & Management 6 (2019), pp. 1-20

The increasing penetration rate of the internet and technology in the world is quickly promoting online shopping. This has been fueled by growing innovations in the telecommunication and financial sector in an attempt to depeen financial inclusion. Innovations such as mobile money payments...

Persistent link: https://www.econbiz.de/10012117444

Local food shopping: Factors affecting users' behavioural e-loyalty

Lopez, Maria Francisca Blasco; Virto, Nuria Recuero; … - In: Administrative Sciences 8 (2018) 3, pp. 1-20

While most research on electronic commerce has focused on customer behaviour according to websites' functional tasks, consumers are influenced by many other factors such as website content and design, especially in online food shopping. This is the first study that aims to examine which...

Persistent link: https://www.econbiz.de/10012612003

Consumer technology brands and the source of their performance

Vera, Jorge - In: Cogent Business & Management 8 (2021) 1, pp. 1-17

Over the past 20 years, consumer technology products have significantly impacted consumers' purchasing patterns and behaviors. The companies catering to this market have demonstrated unprecedented innovation and financial performance. Therefore, it is important to understand how consumers...

Persistent link: https://www.econbiz.de/10012657415

Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

Zogaj, Adnan; Tscheulin, Dieter K.; Olk, Stephan - In: Psychology & Marketing 38 (2020) 3, pp. 416-430

Endorsers such as social media influencers who aim to match consumers’ personality to strengthen their credibility must consider that actual self-congruence and ideal self-congruence have different effects on the main dimensions of credibility: perceived trustworthiness and perceived...

Persistent link: https://www.econbiz.de/10012509471