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Persistent link: https://www.econbiz.de/10013192130
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …
Persistent link: https://www.econbiz.de/10011932766
Rising transfer fees in professional football are causing an increasing influence of player transfers on the balance … practice in football fulfils the basic purposes of accounting. At the beginning there is a presentation of the legal framework … to take into account additional football-specific items in addition to the general regulations of the German Commercial …
Persistent link: https://www.econbiz.de/10014528879
Dieser Beitrag geht der Frage nach, ob es aus ökonomischer Sicht zu rechtfertigen ist, dass in Deutschland der allgemeine Steuerzahler die Kosten für die an Spieltagen im Profifußball anfallenden Polizeieinsätze finanziert. Diese Frage wird zwar in Politik und Öffentlichkeit sowie im...
Persistent link: https://www.econbiz.de/10014503894
We conducted an audit experiment to examine whether street vendors in Bogotá (Colombia) exert price discrimination based on buyers' attributes, such as gender and nationality, and based on product characteristics, such as the increasing marginal valuation of items needed to complete a...
Persistent link: https://www.econbiz.de/10012518460
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The paper presents an economic model of interaction between cricket boards, players and international club-line games sponsors like ICL or IPL. It attempts to capture the inherent conflict between such games and country-line games traditionally organized by cricket boards. It identifies the...
Persistent link: https://www.econbiz.de/10010298616
This study examines whether a company's sports sponsorship plays a buffering role that mitigates negative consumer … for group allocation. The results indicated that attitude and image formation changed considerably when sports sponsorship … in the experimental results, sports sponsorship affects corporate brand attitude and purchase intention. …
Persistent link: https://www.econbiz.de/10012657056
The increasing penetration rate of the internet and technology in the world is quickly promoting online shopping. This has been fueled by growing innovations in the telecommunication and financial sector in an attempt to depeen financial inclusion. Innovations such as mobile money payments...
Persistent link: https://www.econbiz.de/10012117444
The current study empirically examine the interrelationship between service brand credibility, attitude toward brand and purchase intentions. Furthermore, the study also investigates the mediating role of attitude toward brand in understanding the relationship between brand credibility and...
Persistent link: https://www.econbiz.de/10011938503