Narrow search
Showing 1 - 10 of 553
Cover Image
Critical Success Factors for Online-Shops of Drugstores
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand (2014) 2/2014, pp. 17-25
these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are … Gewohnheiten spiegelt sich in der zunehmenden Anzahl an E-Commerce-Händlern wider. Online-Shops im Business-to-Consumer-Markt sind … success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …
Persistent link: https://www.econbiz.de/10010420966
Cover Image
Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
Cover Image
Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965
Cover Image
How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41
marketing industry of how to benefit from them. …
Persistent link: https://www.econbiz.de/10010420968
Cover Image
Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
Cover Image
Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer …
Persistent link: https://www.econbiz.de/10010420967
Cover Image
The Impact of Environmental Regulation on Competitiveness in the European Cement Industry - Results of a Matched Plant Comparison between Germany, Spain and the UK
Triebswetter, Ursula; Hitchens, D. - In: CESifo DICE Report 02 (2004) 3, pp. 38-49
Persistent link: https://www.econbiz.de/10011696481
Cover Image
Data and e-commerce: An economic relationship
Klimek, Libor; Funta, Rastislav - In: DANUBE: Law, Economics and Social Issues Review 12 (2021) 1, pp. 33-44
-commerce and the special economic characteristics of the business model of digital platforms (especially Amazon). The next chapter …
Persistent link: https://www.econbiz.de/10012622677
Cover Image
Conceptualization and measurement of key account management orientation
Gounaris, Spiros; Tzempelikos, Nektarios - In: jbm - Journal of Business Market Management 5 (2012) 3, pp. 173-194
Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...
Persistent link: https://www.econbiz.de/10010310668
Cover Image
Will e-commerce dominate physical store?
Fabri, Luca; Valverde Márquez, Ignacio - In: International Journal of Technology for Business (IJTB) 2 (2020) 1, pp. 23-29
changes due to E-commerce and the huge digitalization process, retailer stores need to reshape their business idea and their …
Persistent link: https://www.econbiz.de/10013266203