a new form of communication called electronic word-of-mouth (eWOM). In the health care field, this type of communication … consumers' motives to post eWOM messages in a Romanian Social Media support group, which concentrates on In Vitro Fertilization … self-efficacy), which may explain the consumers' intentions to post eWOM messages, as integrated in an empirical model …

There is lack of published studies about the relationship between eWOM from SNS or Internet and purchase. This study … intends to make a contribution to the understanding of this phenomenon. In order to do this, the research separates the eWOM … arisen from the Internet and the eWOM arisen from SNS, and it includes gender as a moderator variable. Furthermore, the …

Electronic word-of-mouth (eWOM) is reckoned to be one of the underlying factors that augments online retailing. The … of the leading eWOM platforms, as emphasized in prior literature. The current study, however, focuses on eWOM on the … first phase. The study examines the effects of the antecedents of eWOM and multiple mediators (i.e. perceived risk, argument …

This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between … positive and significant influence on WOM and eWOM in the case of both young adult sub-groups. There is also no difference in … the perceptions of the two sub-groups of young adults concerning product involvement, WOM, and eWOM. Product involvement …