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Corporate Social Responsibility (CSR) is like a chameleon, that changes its colour according to the context it is in. In the developed economy, it takes the form of sustainability and/ or philanthropy, whereas, in emerging economies, it speaks the language of religious, political and/or mandated...
Persistent link: https://www.econbiz.de/10014545935
Resource-oriented perspectives of strategic management are on the way to discovering a topic to which little attention has been paid so far within their own ranks: inter-firm networks. In this article, it is argued that the resource- and competence-based view despite its new facet of analysis...
Persistent link: https://www.econbiz.de/10010318081
places and places of communication such as shops or pubs. But can a village app replace the village pub? In the article, the … communication, but its role as meeting point, place of relaxation, arrival point, as well as a space for emotions and memories, is …
Persistent link: https://www.econbiz.de/10013173986
documentary analysis research. The study found that participatory and authentic leadership styles, effective communication, and … country by utilising different measures. They can prioritise leadership, communication, and job satisfaction; offer …
Persistent link: https://www.econbiz.de/10014333281
relate to. We focused on communication methods and the transparency degree within CSR activities of these companies, and we …
Persistent link: https://www.econbiz.de/10011724732
Sustainable and responsible investing (SRI) is a strategy that seeks to combine both financial return and social good. The need to create and preserve SRI represents a key argument in investment decision-making, which leads other firms and investors to make strategic decisions beyond financial...
Persistent link: https://www.econbiz.de/10013200288
Cause-related marketing as part of corporate social responsibility, becomes an increasingly used tool by companies operating in the market. Many studies have shown the benefits of cause related marketing campaigns, including attracting new customers, increasing sales of products or services,...
Persistent link: https://www.econbiz.de/10011724734
Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die … Selbstverständnis der Aufgaben, die die externe Kommunikation im Statistischen Bundesamt heute erfüllen muss. … the last decades, moving from mere dissemination to digital communication. The changes were triggered by the process of …
Persistent link: https://www.econbiz.de/10013490579
zielgruppengerechte Kommunikation in den Fokus, auch beim Großprojekt Zensus 2022. Für die identifizierten Zielgruppen wurde eine … umfassende Kommunikation im Digitalen, aber auch auf Plakaten, in Printmedien und im Radio entwickelt. Anfragende konnten über … group-oriented communication, also in the large-scale 2022 Census project. For the identified target groups, a comprehensive …
Persistent link: https://www.econbiz.de/10014421162
email in the brand communication of luxury goods. Referring to the model of intereffication it is stated that journalism and …
Persistent link: https://www.econbiz.de/10010420965