purchasing inpatient care services from private providers may not be a suitable strategy for such contexts. …

paper investigates which individual factors support packaging free purchasing and what barriers hinder consumers to purchase … unpackaged food products. Additionally, it is tested whether the perception of barriers towards purchasing unpackaged food … products mediates the influence of pro-environmental personal norms on purchasing unpackaged food products. The main barriers …

This paper presents the results of a comprehensive literature review of the organization of purchasing covering the … purchasing may be oriented, and c) suggest promising areas for future research. …

Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local … level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was …

industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …

The study assessed the effect of television advertising on children's purchasing behaviour in Ghana. The population …

by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for … marketers to follow when advertising on Instagram. …

Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with … larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the …, communication and entrepreneurial orientation, followed by interviews with one small and one large advertising agency for each …

Purpose: R&D and advertising have become important means to enhance the competitiveness of firms' products. Design an … that whether the market is completely covered or not, we build the strategy selection model for R&D and advertising for two …, either in full-covered market or not full-covered market, the two firms will not choose to do advertising in step, even if …