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Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen; Martos-Partal, Mercedes - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
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Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Van Dijk, Joyce; Antonides, Gerrit; Schillewaert, Niels - In: International journal of consumer studies 38 (2014) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
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Valuation of new trademarks
Hsu, Po-Hsuan; Li, Dongmei; Li, Qin; Teoh, Siew Hong; … - In: Management science : journal of the Institute for … 68 (2022) 1, pp. 257-279
Persistent link: https://www.econbiz.de/10012821140
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Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick; Millot, Valentine - In: Industry and innovation 27 (2020) 1/2, pp. 52-79
Persistent link: https://www.econbiz.de/10012286262
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From experience: perspectives of a trademark attorney on the branding of innovative products
Hemnes, Thomas M. - In: The journal of product innovation management : an … 4 (1987) 3, pp. 217-224
Persistent link: https://www.econbiz.de/10001045962
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From experience: how to increase the odds for successful brand extension
Kane, Chester L. - In: The journal of product innovation management : an … 4 (1987) 3, pp. 199-203
Persistent link: https://www.econbiz.de/10001045969
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Creating and launching a challenger brand : a case study
De Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1/2, pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
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Die Bedeutung des Markenvertrauens für die Akzeptanz von Innovationen
Hermann, Steffen; Trommsdorff, Volker - In: Handelsforschung 21 (2007), pp. 84-103
Persistent link: https://www.econbiz.de/10003453551
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Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana; Muller, Eitan; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
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Innovation, loyalty and generic competition in pharmaceutical markets
Antoñanzas Villar, Fernando; Juárez-Castelló, Carmelo; … - In: SERIEs : Journal of the Spanish Economic Association 2 (2011) 1, pp. 75-95
-line extension (an upgrade through innovation) before it faces generic competition. There are two types of physicians: loyal … firm decides the level of innovation. In the second-stage, all firms decide sequentially their prices, with the incumbent … innovation, the incumbent firm competes for the price-sensitive physicians. However, for low levels of innovation, the incumbent …
Persistent link: https://www.econbiz.de/10009355566