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Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice - In: Journal of global marketing 27 (2014) 5, pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
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Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel - In: Journal of international marketing 31 (2023) 3, pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
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Framing and word choice in childhood obesity reduction-focused advertising
Mayer, James Mark; Peev, Plamen; Mayer, Abby - In: Journal of managerial issues : JMI 34 (2022) 3, pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
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A longitudinal examination of the relationship between national-level per capita advertising expenditure and national-level life satisfaction across 76 countries
Wiles, Michael A.; Janani, Saeed; Fotheringham, Darima; … - In: Marketing science 43 (2024) 3, pp. 542-563
Persistent link: https://www.econbiz.de/10014529244
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The globalization of guinness : marketing taste, transferring technology
Pilcher, Jeffrey - In: Jahrbuch für Wirtschaftsgeschichte 65 (2024) 1, pp. 17-35
Brewed in 50 countries and consumed in 150, Guinness Stout has become a global commodity. Although associated with Irish pubs and diasporic populations, it has also become popular in former British colonies of Africa and Southeast Asia. This article adopts a mobility studies perspective to show...
Persistent link: https://www.econbiz.de/10014555640
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Market structure, R&D and advertising in the pharmaceutical industry
Matravest, Catherine - In: The journal of industrial economics 47 (1999) 2, pp. 169-194
Persistent link: https://www.econbiz.de/10001378739
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Remunerating authors and publishers in a digital world
Hill, Richard - In: The journal of world intellectual property 2 (1999) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10001362102
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Werbestrategien internationaler Handelsunternehmen
Theis, Hans-Joachim - In: Jahrbuch der Absatz- und Verbrauchsforschung 40 (1994) 4, pp. 391-414
Persistent link: https://www.econbiz.de/10001173606
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Drivers of cross-national variation in advertising spending : a longitudinal analysis of the effects of freedom and foreign direct investment
Kshetri, Nir; Alcantara, Lailani - In: Australasian marketing journal 24 (2016) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10011484625
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Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 139-146
Persistent link: https://www.econbiz.de/10011453908