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The role of advertising in cha...
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Werbung
5,512
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5,475
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Eisend, Martin
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29
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Septianto, Felix
23
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Gierl, Heribert
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Moser, H. R.
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Kerr, Gayle
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Koslow, Scott
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Martín Herrán, Guiomar
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Mueller, Barbara
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Chan, Kara
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Evans, Nathaniel J.
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Hayes, Jameson L.
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Rozendaal, Esther
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Bellman, Steven
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Cheong, Yunjae
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Diehl, Sandra
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
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Federal Reserve Bank of Cleveland
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1
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1
Roundtable Discussion on Competition Policy and Airports Serivces <1997>
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Journal of advertising research
208
International journal of advertising : the review of marketing communications
206
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
166
Journal of marketing communications
144
International journal of industrial organization
98
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Journal of promotion management : JPM
82
Review of industrial organization : RIO
82
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Economics letters
72
Journal of historical research in marketing
69
European journal of operational research : EJOR
68
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
The journal of industrial economics
62
Journal of retailing and consumer services
58
Applied economics
56
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
56
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
43
The journal of media economics
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
American journal of agricultural economics
35
Marketing letters : a journal of research in marketing
35
Journal of global marketing
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Information economics and policy : IEP
27
International journal of the economics of business
27
Journal of economic behavior & organization : JEBO
27
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ECONIS (ZBW)
8,263
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1
Generic product advertising, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
Saved in:
2
Advertising and media market concentration
Häckner, Jonas
;
Nyberg, Sten
- In:
The journal of media economics
21
(
2008
)
2
,
pp. 79-96
Persistent link: https://www.econbiz.de/10003768185
Saved in:
3
Brewing wars of attrition for profit (and concentration)
Iwasaki, Natsuko
;
Seldon, Barry J.
;
Tremblay, Victor J.
- In:
Review of industrial organization : RIO
33
(
2008
)
4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10003785751
Saved in:
4
Structure, conduct and performance : a simultaneous equations investigation for the Brazilian manufacturing industry
Resende, Marcelo
- In:
Applied economics
39
(
2007
)
7/9
,
pp. 937-942
Persistent link: https://www.econbiz.de/10003484171
Saved in:
5
Lower bounds of concentration in Taiwan's manufacturing industries : do exports matter?
Yang, Chih-Hai
;
Kuo, Chun-chien
- In:
Applied economics
39
(
2007
)
16/18
,
pp. 2389-2401
Persistent link: https://www.econbiz.de/10003590358
Saved in:
6
Information and industry dynamics
Dinlersoz, Emin Murat
;
Yorukoglu, Mehmet
- In:
The American economic review
102
(
2012
)
2
,
pp. 884-913
Persistent link: https://www.econbiz.de/10009568916
Saved in:
7
How concentrated is the US advertising and marketing services industry? : myth versus reality
Silk, Alvin J.
;
King, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 166-193
Persistent link: https://www.econbiz.de/10009770248
Saved in:
8
Media market concentration, advertising levels, and ad prices
Anderson, Simon P.
;
Foros, Øystein
;
Kind, Hans Jarle
; …
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 321-325
Persistent link: https://www.econbiz.de/10009658212
Saved in:
9
Concentration and self-censorship in commercial media
Germano, Fabrizio
;
Meier, Martin
- In:
Journal of public economics
97
(
2013
)
1
,
pp. 117-130
Persistent link: https://www.econbiz.de/10009710457
Saved in:
10
Market concentration and persuasive advertising : a theoretical approach
Sá, Nelson
- In:
Journal of economics
114
(
2015
)
2
,
pp. 127-151
Persistent link: https://www.econbiz.de/10010492941
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