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Food and drink NPD : a review of key trends - UK
In: Consumer goods Europe (2008) 542
Persistent link: https://www.econbiz.de/10003648370
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Empirical evidence on individual, group and shrinkage seasonal indices
Chen, Huijing; Boylan, John E. - In: International journal of forecasting 24 (2008) 3, pp. 525-534
Persistent link: https://www.econbiz.de/10003764147
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A hybrid online and offline approach to market measurement studies
Cooke, Mike; Watkins, Nick; Moy, Corrine - In: International journal of market research : JMRS ; the … 51 (2009) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10003804970
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Discovering the consumer : market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years
Schwarzkopf, Stefan - In: Journal of macromarketing : examining the interactions … 29 (2009) 1, pp. 8-20
Persistent link: https://www.econbiz.de/10003818753
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Training the next generation of market researchers
Cooke, Mike; Macfarlane, Phyllis - In: International journal of market research : JMRS ; the … 51 (2009) 3, pp. 341-361
Persistent link: https://www.econbiz.de/10003847197
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The customer-based corporate reputation scale : replication and short form
Walsh, Gianfranco; Beatty, Sharon E.; Shiu, Edward M. K. - In: Journal of business research : JBR 62 (2009) 10, pp. 924-930
Persistent link: https://www.econbiz.de/10003887547
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New product market visioning in small enterprises : a preliminary empirical study within the Central Technology Belt in England
Shiu, Eric; Walker, David - In: Journal of small business and enterprise development 14 (2007) 1, pp. 81-92
Persistent link: https://www.econbiz.de/10003436000
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Service-dominant logic : marketing research implications and opportunities
Baron, Steve; Patterson, Anthony; Warnaby, Gary; Harris, Kim - In: Journal of customer behaviour 9 (2010) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
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Researching behavioural differences among ethnic minority groups : the case for inferring ethnicity on the basis of people's names
Webber, Richard - In: International journal of market research : JMRS ; the … 52 (2010) 2, pp. 191-215
Persistent link: https://www.econbiz.de/10003970820
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Consumer behaviour and sales forecast accuracy : what's going on and how should revenue managers respond?
Currie, Christine S. M.; Rowley, Ian T. - In: Journal of revenue and pricing management 9 (2010) 4, pp. 374-376
Persistent link: https://www.econbiz.de/10008646955