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Eisend, Martin
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Dens, Nathalie
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
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Health marketing quarterly
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Marketing letters : a journal of research in marketing
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Young consumers : insight and ideas for responsible marketers
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The journal of media economics
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International journal of consumer studies
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ECONIS (ZBW)
6,219
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1
Oglasi u staroj srpskoj štampi 1834 - 1915
Janc, Zagorka
- In:
Ekonomika : menadžment, marketing, finansije, …
(
1996
),
pp. 338-348
Persistent link: https://www.econbiz.de/10001206757
Saved in:
2
Werbung
- "eine Kunst, die gelernt sein will" : Aufbrüche in eine neue Warenwelt 1750 - 1850
Homburg, Heidrun
- In:
Jahrbuch für Wirtschaftsgeschichte
(
1997
),
pp. 11-52
Persistent link: https://www.econbiz.de/10001245650
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3
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
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4
A study of first page advertising trends in select Indian newspapers
Poonia, Arun Kumar
;
Chauhan, Gajendra Singh
;
Sharma, …
- In:
The IUP journal of marketing management : IJMM
14
(
2015
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011411978
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5
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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6
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
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7
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
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8
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
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9
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
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10
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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