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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - 2011
Persistent link: https://www.econbiz.de/10009270374
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The call center couple : India's new middle class
Sheth, Jagdish N. - In: Journal of Indian business research 1 (2009) 1, pp. 10-13
Persistent link: https://www.econbiz.de/10003908355
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New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N. - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
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Revitalizing relationship marketing
Sheth, Jagdish N. - In: The journal of services marketing 31 (2017) 1, pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
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Business of business is more than business : managing during the Covid crisis
Sheth, Jagdish N. - In: Industrial marketing management : the international … 88 (2020), pp. 261-264
Persistent link: https://www.econbiz.de/10012285363
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Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N. - In: Journal of business research : JBR 117 (2020), pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
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What makes a good manager?
Sheth, Jagdish N. - In: Journal of customer behaviour 17 (2018) 1/2, pp. 159-161
Persistent link: https://www.econbiz.de/10011936199
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The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N. - In: Marketing theory 11 (2011) 4, pp. 503-505
Persistent link: https://www.econbiz.de/10009419172
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Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N. - In: Journal of marketing 75 (2011) 4, pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
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Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 197-198
Persistent link: https://www.econbiz.de/10008934057