Similar Search Results

Customer value from a customer perspective : a comprehensive review

Graf, Albert; Maas, Peter - In: Journal für Betriebswirtschaft : management review … 58 (2008) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10003681621

Leadership by customers? : new roles of service companies' customers

Maas, Peter; Graf, Albert - In: Zeitschrift für Personalforschung : ZfP 18 (2004) 3, pp. 329-345

In this paper we bring together two worlds that are usually strictly separated in research: leadership and customers. Until now leadership research has concentrated particularly on internal organizational processes, whereas customers were analyzed preferably in the context of marketing and...

Persistent link: https://www.econbiz.de/10010348635

Customer value analysis in financial services

Maas, Peter; Graf, Albert - In: Journal of financial services marketing : JFSM 13 (2008/09) 2, pp. 107-120

Persistent link: https://www.econbiz.de/10003802509

How insurance brokers create value : a functional approach

Maas, Peter - In: Risk management and insurance review 13 (2010) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10003967564

Die strategische Perspektive der Industrialisierung

El Hage, Bernard; Maas, Peter - In: Management-Information : St. Galler Trendmonitor für … 29 (2007) 3, pp. 27-30

Persistent link: https://www.econbiz.de/10003639723

Hohe Erwartungen

Cachelin, Joe͏̈l Luc; Bodderas, Mareike; Maas, Peter - In: Personal : Zeitschrift für Human Resource Management 61 (2009) 5, pp. 22-24

Persistent link: https://www.econbiz.de/10003834339

Development and validation of the Perceived Investment Value (PIV) scale

Puustinen, Pekka; Maas, Peter; Karjaluoto, Heikki - In: Journal of economic psychology : research in economic … 36 (2013), pp. 41-54

Persistent link: https://www.econbiz.de/10009751698

Fitting international segmentation for emerging markets : conceptual development and empirical illustration

Schlager, Tobias; Maas, Peter - In: Journal of international marketing 21 (2013) 2, pp. 39-61

Persistent link: https://www.econbiz.de/10009758003

Drivers of long-term savings behavior from the consumers’ perspective

Ruefenacht, Matthias; Schlager, Tobias; Maas, Peter; … - In: The international journal of bank marketing : IJBM 33 (2015) 7, pp. 922-943

Persistent link: https://www.econbiz.de/10011490789

Social Data : wie wertvolles Kundenwissen aus den Social Media die CRM Systeme der Assekuranz bereichern kann

Maas, Peter; Schmid, Kevin Paul; Steiner, Philipp Hendrik - In: Marketing review St. Gallen : Marketingfachzeitschrift … 33 (2016) 2, pp. 42-53

Persistent link: https://www.econbiz.de/10011560139