Fitting international segmentation for emerging markets : conceptual development and empirical illustration
Year of publication: |
2013
|
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Authors: | Schlager, Tobias ; Maas, Peter |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 2, p. 39-61
|
Subject: | institutional effects | international segmentation | within-country heterogeneity | Marktsegmentierung | Market segmentation | Entwicklungsländer | Developing countries | Schwellenländer | Emerging economies | Internationales Marketing | International marketing | Internationale Marktsegmentierung | International market segmentation |
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