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Führen Kundenclubs zu Kundenbindung? : Eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel
Floh, Arne; Koller, Monika - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10003013901
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Determining the main dimensions that affect e-customer relationship management readiness in the Egyptian banking industry
Essawi, N. El; Aziz, R. Abd El - In: International journal of electronic customer … 6 (2012) 3/4, pp. 217-234
Persistent link: https://www.econbiz.de/10009783501
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Value co-creation and customer retention in services : identifying a relevant moderator and mediator
Banik, Shanta; Rabbanee, Fazlul K. - In: Journal of consumer behaviour 22 (2023) 3, pp. 646-663
Persistent link: https://www.econbiz.de/10014326197
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The restructuring of banks and financial systems in the euro area and the financing of SMEs
Calciano, Filippo L. (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010408427
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Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian; Hanssens, Dominique M. - 2006
Persistent link: https://www.econbiz.de/10003487214
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Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian; Schäfer, Heiko - In: Marketing : ZFP ; journal of research and management 24 (2002) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
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Network strength, transaction-specific investments, inter-personal trust, and relationship satisfaction in Chinese agri-food SMEs
Lu, Hualiang; Feng, Shuyi; Trienekens, Jacques; Omta, … - In: China agricultural economic review : publ. in … 4 (2012) 3, pp. 363-378
Persistent link: https://www.econbiz.de/10009667275
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SMEs' switching behavior in the natural gas market
Vigolo, Vania; Cassia, Fabio - In: The TQM journal : the international review of … 26 (2014) 3, pp. 300-307
Persistent link: https://www.econbiz.de/10010341262
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Trust and commitment as mediators between economic and non-economic satisfaction in manufacturer-supplier relationships
Ferro, Carlos; Padin, Carmen; Svensson, Göran; Payan, … - In: The journal of business & industrial marketing 31 (2016) 1, pp. 13-23
Persistent link: https://www.econbiz.de/10011539306
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An interaction orientation approach to SME-intermediaries relationships
Efrat, Kalanit; Øyna, Stine - In: European management journal 39 (2021) 4, pp. 508-520
Persistent link: https://www.econbiz.de/10013198056