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Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian; Hanssens, Dominique M. - 2006
Persistent link: https://www.econbiz.de/10003487214
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Economie de l'Internet
Brousseau, Éric (ed.) - 2001
Persistent link: https://www.econbiz.de/10001629782
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Elektronischer Geschäftsverkehr
Aichholzer, Georg (contributor) - 1999
Persistent link: https://www.econbiz.de/10001405975
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Government commercialization grants and business performance
Bakhtiari, Sasan; Bruno, Angelina - In: The Singapore economic review : journal of the Economic … 65 (2020) 5, pp. 1271-1291
Persistent link: https://www.econbiz.de/10012510681
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron; Sok, Phyra - In: International small business journal : researching … 32 (2014) 8, pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
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The innovative posture of SMEs depending on the usage of marketing tools
Ključnikov, Aleksandr; Civelek, Mehmet; Chovanová … - In: Serbian journal of management : an international … 17 (2022) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10013484917
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The WTO, marketing and innovativeness capabilities of Vietnamese firms
Nguyen, Tho D.; Nguyen, Trang T. M. - In: Management research review 34 (2011) 6, pp. 712-726
Persistent link: https://www.econbiz.de/10009247587