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Economie de l'Internet
Brousseau, Éric (ed.) - 2001
Persistent link: https://www.econbiz.de/10001629782
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian; Hanssens, Dominique M. - 2006
Persistent link: https://www.econbiz.de/10003487214
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Segmenting the Polish teenager market by sociocultural variables
Kacprzak-Choińska, Agnieszka - In: Journal of customer behaviour 10 (2011) 2, pp. 161-180
Persistent link: https://www.econbiz.de/10009349731
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The next 20 years : how customer and workforce attitudes will evolve
Howe, Neil; Strauss, William - In: Harvard business review : HBR 85 (2007) 7/8, pp. 41-52
Persistent link: https://www.econbiz.de/10003535396
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Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park; Quach, Sara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
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The evaluation of marketing in a society : the Han dynasty of ancient China
Kaufman, Carol J. - In: Journal of macromarketing : examining the interactions … 7 (1987) 2, pp. 52-64
Persistent link: https://www.econbiz.de/10001068385
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How virtuous global firms say they are : a content analysis of ethical values
Chun, Rosa - In: Journal of business ethics : JOBE 155 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10011998423
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Macro-social marketing
Kennedy, Ann-Marie - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 354-365
Persistent link: https://www.econbiz.de/10011561603