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Determinants of brand advertis...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Measurement of influence structure in buying networks
Büschken, Joachim
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
49
(
1997
)
9
,
pp. 765-789
Persistent link: https://www.econbiz.de/10001225309
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2
Wann neue Produkte vorankündigen?
Büschken, Joachim
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
55
(
2003
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10001735762
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3
Virtuelle Unternehmen - die Zukunft?
Büschken, Joachim
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
6
,
pp. 778-791
Persistent link: https://www.econbiz.de/10001432172
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4
How data envelopment analysis reveals brand advertising efficiency
Büschken, Joachim
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003854943
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5
Sentence-based text analysis for customer reviews
Büschken, Joachim
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 953-975
Persistent link: https://www.econbiz.de/10011617483
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6
Counting your customers from an "always a share" perspective
Ma, Shaohui
;
Büschken, Joachim
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 243-257
Persistent link: https://www.econbiz.de/10009305525
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7
The dimensionality of customer satisfaction survey responses and implications for driver analysis
Büschken, Joachim
;
Otter, Thomas
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 533-553
Persistent link: https://www.econbiz.de/10009787941
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8
Explaining preference heterogeneity with mixed membership modeling
Dotson, Marc R.
;
Büschken, Joachim
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 407-426
Persistent link: https://www.econbiz.de/10012212456
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9
Improving text analysis using sentence conjunctions and punctuation
Büschken, Joachim
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 727-742
Persistent link: https://www.econbiz.de/10012294604
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