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"Translating" between survey answer formats
Dolnicar, Sara; Grün, Bettina - In: Journal of business research : JBR 66 (2013) 9, pp. 1298-1306
Persistent link: https://www.econbiz.de/10009756050
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Biographical research as a methodology for understanding entrepreneurial marketing
Fillis, Ian - In: International journal of entrepreneurial behaviour & … 21 (2015) 3, pp. 429-447
Persistent link: https://www.econbiz.de/10011342166
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Order and quality effects in sequential monadic concept testing : methodological details matter in concept-testing practice
Friedman, Mike; Schillewaert, Niels - In: Journal of marketing theory and practice 20 (2012) 4, pp. 377-389
Persistent link: https://www.econbiz.de/10009688907
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Theories of knowledge and focus groups in organization and management research
Coule, Tracey - In: Qualitative research in organizations and management : … 8 (2013) 2, pp. 148-162
Persistent link: https://www.econbiz.de/10009793432
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Improving online panel data usage in sales research
Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10011486211
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Households in international marketing research : Vienna Diary Technique (VDT) as a method to investigate decision dynamics
Penz, Elfriede; Kirchler, Erich - In: International marketing review 33 (2016) 3, pp. 432-453
Persistent link: https://www.econbiz.de/10011487047
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Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
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Involvement and detachment : the application of figurational sociology methodologies in consumer research and macromarketing
Sinclair, Gary - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10011452312
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Secondary observation as a method of social media research : theoretical considerations and implementation
Kamila, Słupińska - In: European research studies 23 (2020) 6, pp. 502-516
Persistent link: https://www.econbiz.de/10012510370
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Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann; Fischer, Eileen; Canniford, Robin - In: Marketing theory 21 (2021) 4, pp. 443-461
Persistent link: https://www.econbiz.de/10012660655