//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The marketing accountability i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Decision
10,483
Entscheidung
10,483
Management
6,682
Effizienz
6,547
Efficiency
6,540
Theory
5,726
Theorie
5,717
Marketing
3,823
USA
2,310
United States
2,309
Consumer behaviour
1,666
Konsumentenverhalten
1,666
Technical efficiency
1,534
Technische Effizienz
1,534
Managers
1,502
Führungskräfte
1,489
Experiment
1,396
Data envelopment analysis
1,376
Data-Envelopment-Analyse
1,376
Decision theory
1,339
Entscheidungstheorie
1,335
management
1,129
Marketing management
1,121
Marketingmanagement
1,121
Bank
1,090
Strategic management
923
Strategisches Management
922
Multi-criteria analysis
890
Multikriterielle Entscheidungsanalyse
890
Firm performance
841
Unternehmenserfolg
841
marketing
826
Risk
783
Innovation
778
Risiko
735
Productivity
713
Produktivität
697
Cognition
686
Kognition
686
Bibliometrics
660
more ...
less ...
Online availability
All
Undetermined
10,354
Free
2,692
Type of publication
All
Article
28,917
Book / Working Paper
464
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
29,381
Graue Literatur
9,552
Non-commercial literature
9,552
Hochschulschrift
8,416
Aufsatz im Buch
6,773
Book section
6,773
Thesis
6,416
Working Paper
5,993
Collection of articles of several authors
5,990
Sammelwerk
5,990
Arbeitspapier
5,656
Aufsatzsammlung
4,008
Lehrbuch
3,729
Textbook
3,111
Dissertation u.a. Prüfungsschriften
2,731
Konferenzschrift
2,577
Bibliografie enthalten
2,380
Bibliography included
2,380
Case study
1,335
Fallstudie
1,335
Conference proceedings
1,268
Bibliographie
978
Ratgeber
912
Guidebook
792
Handbook
701
Handbuch
701
Glossar enthalten
513
Glossary included
513
Festschrift
485
Article
416
Amtsdruckschrift
391
Government document
391
Collection of articles written by one author
331
Sammlung
331
Fallstudiensammlung
304
Conference paper
295
Konferenzbeitrag
295
Bibliografie
294
Wörterbuch
285
more ...
less ...
Language
All
English
26,818
German
1,478
French
307
Russian
208
Spanish
166
Italian
107
Czech
54
Hungarian
43
Dutch
40
Polish
37
Croatian
31
Slovak
21
Portuguese
18
Serbian
12
Danish
10
Slovenian
8
Bulgarian
7
Swedish
5
Romanian
4
Albanian
4
Finnish
2
Kazakh
2
Lithuanian
2
Macedonian
2
Turkish
2
Ukrainian
2
Arabic
1
Bosnian
1
Valencian
1
Modern Greek (1453-)
1
Multiple languages
1
Norwegian
1
more ...
less ...
Author
All
Xu, Zeshui
39
Kumbhakar, Subal
34
Wrohlich, Katharina
31
Liao, Huchang
29
Kirsch, Anja
27
Färe, Rolf
24
Ferreira, Fernando Alberto Freitas
23
Fishburn, Peter C.
22
Loomes, Graham
22
Tsionas, Efthymios G.
21
Vrontis, Demetris
21
Wakker, Peter P.
21
Shepherd, Dean A.
20
Berger, Allen N.
19
Bloom, Nicholas
19
Karni, Edi
19
Kraus, Sascha
19
Segal, Uzi
19
Holst, Elke
18
Sugden, Robert
18
Fadzlan Sufian
17
Lim, Weng Marc
17
Tzeremes, Nickolaos G.
17
Van Reenen, John
17
Wanke, Peter
17
Woodside, Arch G.
17
Grosskopf, Shawna
16
Kumar, V.
16
Quiggin, John C.
16
Warner, Malcolm
16
Zavadskas, Edmundas Kazimieras
16
Barros, Carlos Pestana
15
Cristofaro, Matteo
15
Dong, Yucheng
15
Elbanna, Said
15
Ferreira, João J. M.
15
Leeflang, Peter
15
Lovell, C. A. Knox
15
Weill, Laurent
15
Becker, Kip
14
more ...
less ...
Institution
All
USA / Office of Management and Budget
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Europäische Kommission
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
International Working Seminar on Production Economics <6, 1990, Igls>
2
OECD / Development Assistance Committee
2
Om Sai Ram Centre for Financial Management Research <Muṃbaī>
2
AFAP International Conference on Entrepreneurship and Business Management <2., 2015, Kuala Lumpur>
1
Africa Academy of Management / Biennial Conference <3., 2016, Nairobi>
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arthur D. Little, Incorporated <Cambridge, Mass.>
1
Confederazione Italiana Dirigenti di Azienda
1
Conference Sociology of Law versus Law and Economics: A Different Paradigm? <1995, Gent>
1
Conference on Computational Management Science <15., 2018, Trondheim>
1
Conference on Decision Support Systems <1, 1991, Brügge>
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Conference on Neuroeconomics <2008, Kopenhagen>
1
Conférence Internationale sur la Décision face au Risque et à l'Incertitude <1992, La Garde>
1
DAC Development Partnership Forum : Managing for Development Results and Aid Effectiveness <2002, Paris>
1
Deutsches Institut für Wirtschaftsforschung
1
Deutschland / Bundesregierung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
EuroMed Academy of Business / Annual Conference <7., 2014, Kristiansand>
1
European Academy of Management Conference <20., 2020, Online>
1
European Association of CCP Clearing Houses / Policy Committee
1
European Congress on Operations Research <9, 1988, Paris>
1
Federal Reserve Bank of New York
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
Institut für Sozialistische Wirtschaftsführung <Rostock>
1
Instytut Rozwoju i Studiów Strategicznych <Warschau>
1
International Conference in Computational Management Science <8, 2011, Neuenburg, Schweiz>
1
International Conference on Business and Economy <2011, Konstanza>
1
International Conference on Computational Management Science <14., 2017, Bergamo>
1
International Conference on Computational Management Science <Prag>
1
International Conference on Decision Making for Small and Medium-Sized Enterprise <2017, Ostrau, Mähren>
1
International Conference on Quality Engineering and Management <1., 2014, Guimarães>
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
494
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Journal of business research : JBR
349
Journal of business ethics : JOBE
253
Journal of economic behavior & organization : JEBO
221
Journal of behavioral decision making
212
Theory and decision : an international journal for multidisciplinary advances in decision science
187
Applied economics
165
Industrial marketing management : the international journal for industrial and high-tech firms
159
European research studies
157
Journal of economic psychology : research in economic psychology and behavioral economics
145
Group decision and negotiation
139
Journal of productivity analysis
138
Technological forecasting & social change : an international journal
137
International journal of production research
136
Omega : the international journal of management science
135
Economics letters
134
Journal of risk and uncertainty : JRU
122
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
122
Journal of business economics : JBE
120
Management decision : MD
120
Journal of economic theory
117
International journal of production economics
111
Journal of the Operational Research Society
104
Socio-economic planning sciences : the international journal of public sector decision-making
102
European journal of marketing : EJM
98
American journal of agricultural economics
94
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
90
IEEE transactions on engineering management : EM
88
Journal of decision systems
87
The journal of management development
85
Die Betriebswirtschaft : DBW
84
European management journal
84
Journal of marketing education : JME
83
European Sport management quarterly : ESMQ
81
International journal of management and decision making : IJMDM
81
Journal of marketing management : MM
81
Journal of management studies : JMS
80
The American economic review
80
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
78
more ...
less ...
Source
All
ECONIS (ZBW)
29,381
Showing
1
-
10
of
29,381
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Economie de l'Internet
Brousseau, Éric
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001629782
Saved in:
2
Social Media : corporate blogs; social workplace; community
marketing
; Social-Media-Lernumgebung; kollaboratives Schreiben; Arbeitsplatz der Zukunft/ Diana Ingenhoff (Hrsg.)...
Ingenhoff, Diana
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009657763
Saved in:
3
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
4
Customer Equity: Measurement,
Management
and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
5
Control and cost analysis in the process of
management
decision making for the commodities assortment
Osipov, Vladimir
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
2
,
pp. 209-219
Persistent link: https://www.econbiz.de/10011986089
Saved in:
6
What happens when manufacturers perform the retailing functions?
Li, Jia
;
Chan, Tat
;
Lewis, Michael
- In:
Production and operations management : an international …
25
(
2016
)
8
,
pp. 1391-1403
Persistent link: https://www.econbiz.de/10011576424
Saved in:
7
Exploring the roles of women in decision-making within sport organisations in Nigeria
Omotosho, Babatunde Joshua
- In:
International journal of complexity in leadership and …
3
(
2016
)
1/2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011590170
Saved in:
8
Fake it till you make it : reputation, competition, and Yelp review fraud
Luca, Michael
;
Zervas, Georgios
- In:
Management science : journal of the Institute for …
62
(
2016
)
12
,
pp. 3412-3427
Persistent link: https://www.econbiz.de/10011626341
Saved in:
9
Efficiency of managerial control systems : the optimal model
Chuvashlova, M.
;
Nikolaev, V.
- In:
European research studies
21
(
2018
)
3
,
pp. 675-689
Persistent link: https://www.econbiz.de/10012220480
Saved in:
10
Guidelines for enhancing the effective
management
of hotel enterprises
Kobyak, Marina Viktorovna
;
Layko, Mikhail Yurevich
- In:
Journal of advanced research in law and economics : JARLE
6
(
2015
)
1/11
,
pp. 104-111
Persistent link: https://www.econbiz.de/10011721232
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->