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Beliefs about word of mouth among business students and practicioners
Kimmel, Allan J. - In: Journal of customer behaviour 12 (2013) 4, pp. 291-313
Persistent link: https://www.econbiz.de/10010258527
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Connecting with consumers via live buzz marketing : public perceptions and the role of ethical ideology
Kimmel, Allan J. - In: Business ethics : a European review 24 (2015) 2, pp. 205-220
Persistent link: https://www.econbiz.de/10011530549
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Social contract theory and the ethics of deception in consumer research
Smith, N. Craig; Kimmel, Allan J.; Klein, Jill Gabrielle - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 486-496
Persistent link: https://www.econbiz.de/10003884451
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Analysis of commercial rumors from the perspective of marketing managers: rumor prevalence, effects, and control tactics
Kimmel, Allan J.; Audrain-Pontevia, Anne-Françoise - In: Journal of marketing communications 16 (2010) 4, pp. 239-253
Persistent link: https://www.econbiz.de/10008651836
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WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
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Word of mouth and social media : introduction
Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 2-4
Persistent link: https://www.econbiz.de/10010243437
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Special issue: Word of mouth and social media
Kimmel, Allan J. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010243450