The main purpose of this paper is to investigate how the number, perceived intensity, and frequency of sensory involvement in the consumer-brand relationship, impact brand perception. The research was conducted on a sample of 189 respondents from the Republic of Croatia. To test the hypotheses...

Personal data disclosure is crucially important to modern business, and specifically - to online stores. It is largely predicted by the willingness to disclose personal data that significantly varies among emerging economies due to impacts of numerous factors. One of the important factors that...