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Beziehungsmarketing
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14,821
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4,205
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Han, Heesup
52
Kumar, V.
49
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42
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36
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35
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35
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32
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31
Smith, Alan D.
31
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30
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Klaus, Philipp
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Evanschitzky, Heiner
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Ruyter, Ko de
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Wong, IpKin Anthony
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Balaji, M. S.
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Harrigan, Paul
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Quach, Sara
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Wieseke, Jan
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Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
So, Kevin Kam Fung
19
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
Neslin, Scott A.
18
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International Conference on Relationship Marketing <9, 2009, Berlin>
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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The journal of business & industrial marketing
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The service industries journal
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
170
International journal of electronic customer relationship management : IJECRM
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Journal of marketing
129
International journal of contemporary hospitality management
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Journal of travel and tourism marketing
118
Journal of service research : JSR
117
The journal of product & brand management
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Journal of hospitality marketing & management
115
Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
108
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Journal of retailing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of retail & distribution management
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Business horizons
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
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ECONIS (ZBW)
15,425
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1
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
2
Customer orientation in innovation projects and new product development success : the moderating effect of product innovativeness
Salomo, Sören
;
Steinhoff, Fee
;
Trommsdorff, Volker
- In:
International journal of technology management : IJTM
26
(
2003
)
5/6
,
pp. 442-463
Persistent link: https://www.econbiz.de/10001932846
Saved in:
3
Key research issues in user interaction with user toolkits in a mass customisation system
Franke, Nikolaus
;
Piller, Frank T.
- In:
International journal of technology management : IJTM
26
(
2003
)
5/6
,
pp. 578-599
Persistent link: https://www.econbiz.de/10001932923
Saved in:
4
Strategische Produktgestaltung
Schmidt-Gallas, Dirk
;
Herrmann, Andreas
;
Riesenbeck, Hajo
- In:
Zeitschrift für Planung & Unternehmenssteuerung
15
(
2004
)
3
,
pp. 247-274
Persistent link: https://www.econbiz.de/10002220953
Saved in:
5
Kundenorientierung
bei Innovationen: Market Driven vs. Market Driving
Jenner, Thomas
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
33
(
2004
)
4
,
pp. 486-494
Persistent link: https://www.econbiz.de/10002011444
Saved in:
6
Ein Ansatz zur gewinnmaximalen Produktgestaltung auf Basis des Plattformkonzepts
Riesenbeck, Hajo
;
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
71
(
2001
)
7
,
pp. 827-847
Persistent link: https://www.econbiz.de/10001595995
Saved in:
7
Einsatz der Rechnung als Marketing-Instrument
Teichert, Thorsten
;
Aholt, Andreas
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
6
,
pp. 573-598
Persistent link: https://www.econbiz.de/10003785906
Saved in:
8
Relationship capabilities, quality, and innovation as determinants of export performance
Lages, Luis Filipe
;
Silva, Graça
;
Styles, Chris
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 47-70
Persistent link: https://www.econbiz.de/10003936344
Saved in:
9
The changing landscape of product management
Agnihotri, Raj
;
Hu, Michael Y.
- In:
The marketing review
9
(
2009
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10003916435
Saved in:
10
The value of product variety when selling to strategic customers
Parlatürk, Ali K.
- In:
Manufacturing & service operations management : M & SOM
14
(
2012
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10009575889
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