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Listening to strangers : whose responses are valuable, valuable are they, and why?
Weiss, Allen M.; Lurie, Nicholas H.; MacInnis, Deborah J. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 425-436
Persistent link: https://www.econbiz.de/10003756190
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"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
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A framework for conceptual contributions in marketing
MacInnis, Deborah J. - In: Journal of marketing 75 (2011) 4, pp. 136-154
Persistent link: https://www.econbiz.de/10009270891
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The effects of expectations on technology adoption : some empirical evidence
Weiss, Allen M. - In: The journal of industrial economics 42 (1994) 4, pp. 341-360
Persistent link: https://www.econbiz.de/10001173900
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Brand attachment : constructs, consequences, and causes
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - 2006
Persistent link: https://www.econbiz.de/10003639028
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Affective forecasting and self-control : why anticipating pride wins over anticipating shame in a self-regulation context
Patrick, Vanessa M.; Chun, HaeEun Helen; MacInnis, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 537-545
Persistent link: https://www.econbiz.de/10003884456
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Witnessing incivility among employees : effects on consumer anger and negative inferences about companies
Porath, Christine; MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 292-303
Persistent link: https://www.econbiz.de/10003997852
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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Understanding hope and its implications for consumer behavior : I hope, therefore I consume
MacInnis, Deborah J.; Chun, Hae Eun - 2006
Persistent link: https://www.econbiz.de/10003590808
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The disciplinary status of consumer behavior : a sociology of science perspective on key controversies
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 899-914
Persistent link: https://www.econbiz.de/10003962510