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New and future research efforts in investigating launch strategies

Hultink, Erik J. - In: Tinbergen Institute research bulletin 6 (1994) 1, pp. 17-28

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From the special issue guest editor : special issue on branding and new product development

Hultink, Erik J. - In: The journal of product innovation management : an … 27 (2010) 1, pp. 3-5

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Systems thinking and absorptive capacity in high-tech small and medium-sized enterprises from South Korea

Kim, Young Ah; Akbar, Hammad; Tzokas, Nikolaos; … - In: International small business journal : researching … 32 (2014) 8, pp. 876-896

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Absorptive capacity and performance : the role of customer relationship and technological capabilities in high-tech SMEs

Tzokas, Nikolaos; Kim, Young Ah; Akbar, Hammad; … - In: Industrial marketing management : the international … 47 (2015), pp. 134-142

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The translation of higher-level knowledge into different levels of managerial and creative competencies

Akbar, Hammad; Baruch, Yehuda; Tzokas, Nikolaos - In: International journal of learning and intellectual … 5 (2008) 2, pp. 223-240

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An exploration of new product development's front-end knowledge conceptualization process in discontinuous innovations

Akbar, Hammad; Tzokas, Nikolaos - In: British journal of management : BJM 24 (2013) 2, pp. 245-263

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How critical is employee orientation for customer relationship management? : insights from a case study

Plakoyiannaki, Emmanuella; Tzokas, Nikolaos; … - In: Journal of management studies : JMS 45 (2008) 2, pp. 268-293

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Small firm adaptive capability, competitive strategy, and performance outcomes : competing mediation vs. moderation perspectives

Chryssochoidis, George; Dousios, Dimitrios; Tzokas, Nikolaos - In: Strategic change : SC ; briefings in entrepreneurial finance 25 (2016) 4, pp. 441-466

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Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance

Hoque, Mohammad Tayeenul; Nath, Prithwiraj; Ahammad, … - In: Journal of business research : JBR 144 (2022), pp. 1007-1023

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Eyes open and hands on : market knowledge and marketing capabilities in export markets

Hoque, Mohammad Tayeenul; Ahammad, Mohammad F.; Tzokas, … - In: International marketing review 39 (2022) 3, pp. 431-462

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