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Extending Lead-User Theory: An...
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Schreier, Martin
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ECONIS (ZBW)
61
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1
Extending lead-user theory: antecedents and consequences of consumers' lead userness
Schreier, Martin
;
Prügl, Reinhard
- In:
The journal of product innovation management : an …
25
(
2008
)
4
,
pp. 331-346
Persistent link: https://www.econbiz.de/10003731110
Saved in:
2
Lead users and the adoption and diffusion of new products: insights from two extreme sports communities
Schreier, Martin
;
Oberhauser, Stefan
;
Prügl, Reinhard
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 15-30
Persistent link: https://www.econbiz.de/10003471244
Saved in:
3
Perspektiven : Konsumenten in die Produktentwicklung einzubeziehen, ist eine wertvolle Strategie
Schreier, Martin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
3
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011581746
Saved in:
4
Cognitive antecedents of family business bias in investment decisions : a commentary on "Risky decisions and the family firm bias: an experimental study based on prospect theory"
Fang, Hanqing
;
Siau, Keng
;
Memili, Esra
;
Dou, Junsheng
- In:
Entrepreneurship theory and practice : ET&P
43
(
2019
)
2
,
pp. 409-416
Persistent link: https://www.econbiz.de/10012023093
Saved in:
5
Risky decisions and the family firm bias : an experimental study based on prospect theory
Lude, Maximilian Joachim
;
Prügl, Reinhard
- In:
Entrepreneurship theory and practice : ET&P
43
(
2019
)
2
,
pp. 386-408
Persistent link: https://www.econbiz.de/10012023100
Saved in:
6
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
7
Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
Saved in:
8
Innovation activities during intra-family leadership succession in family firms : an empirical study from a socioemotional wealth perspective
Hauck, Jana
;
Prügl, Reinhard
- In:
Journal of family business strategy
6
(
2015
)
2
,
pp. 104-118
Persistent link: https://www.econbiz.de/10011333324
Saved in:
9
Revealing the family : effects of being perceived as a family firm in the recruiting market in Germany
Kahlert, Christoph
;
Botero, Isabel C.
;
Prügl, Reinhard
- In:
Journal of family business management : JFBM
7
(
2017
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10011697079
Saved in:
10
Why the family business brand matters : brand authenticity and the family firm trust inference
Lude, Maximilian
;
Prügl, Reinhard
- In:
Journal of business research : JBR
89
(
2018
),
pp. 121-134
Persistent link: https://www.econbiz.de/10011881625
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