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ECONIS (ZBW)
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Increasing company-cause fit : the effects of a relational ad message and consumers' cause involvement on attitude toward the CSR activity
Choi, Chang-Won
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 333-353
Persistent link: https://www.econbiz.de/10013207352
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2
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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3
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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4
Effects of country of origin and country brand attitude on nonprescription drugs
Jong Woo Jun
;
Choi, Chang-Won
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
4
,
pp. 234-243
Persistent link: https://www.econbiz.de/10003593848
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5
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
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6
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
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7
Le rôle des prix dans la régulation du secteur pharmaceutique
Jacobzone, Stéphane
- In:
Economie et statistique
(
1998
),
pp. 35-53
Persistent link: https://www.econbiz.de/10001243445
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8
Les politiques de santé face aux propriétés incitatives et redistributives des systèmes d'assurance-maladie
Jacobzone, Stéphane
- In:
Economie et statistique
(
1996
),
pp. 47-70
Persistent link: https://www.econbiz.de/10001199742
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9
Les liens entre RMI et chômage, une mise en perspective
Jacobzone, Stéphane
- In:
Economie & prévision : EP
(
1996
),
pp. 95-113
Persistent link: https://www.econbiz.de/10001202156
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10
Systèmes mixtes d'assurance maladie, équité, gestion du risque et maîtrise des coûts
Jacobzone, Stéphane
- In:
Economie & prévision : EP
(
1997
),
pp. 189-205
Persistent link: https://www.econbiz.de/10001337243
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