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Han, Heesup
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68
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53
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50
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49
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49
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47
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47
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44
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43
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43
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41
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39
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39
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38
Brem, Alexander
37
Eisend, Martin
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1,940
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766
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743
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666
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585
Management science : journal of the Institute for Operations Research and the Management Sciences
480
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423
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407
Asia Pacific journal of marketing and logistics
404
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389
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Journal of the Academy of Marketing Science
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International journal of contemporary hospitality management
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ECONIS (ZBW)
69,772
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1
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69,772
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1
Vaporware, Suddenware, and Trueware : new product preannouncements under market uncertainty
Ofek, Elie
;
Turut, Özge
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 342-355
Persistent link: https://www.econbiz.de/10009736686
Saved in:
2
A comparative study of pioneer entry decisions in the United States and China
Zhao, Yuzhen Lisa
;
Song, Michael
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 987-1003
Persistent link: https://www.econbiz.de/10010416902
Saved in:
3
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
4
The impact of changing markets and competition on the NPD speed/market success relationship
Millson, Murray R.
;
Wilemon, David L.
- In:
International journal of innovation management
14
(
2010
)
5
,
pp. 841-870
Persistent link: https://www.econbiz.de/10008780030
Saved in:
5
Speed or quality? : how the order of market entry influences the relationship between market orientation and new product performance
Rodríguez-Pinto, Javier
;
Carbonell, Pilar
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10009238541
Saved in:
6
Competitive imitation strategy for new product-market success
Min, Sungwook
;
Kim, Namwoon
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10014252789
Saved in:
7
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
8
Effects of new product preannouncement on purchase intention : from consumer perspective
Zhang, Lijun
;
Su, Meng
- In:
Nankai business review international
2
(
2011
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10009012294
Saved in:
9
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
10
Early entrants attract better customer evaluations : evidence from the digital camera industry
Kirjavainen, Johanna
;
Mäkinen, Saku J.
;
Dedehayir, Ozgur
- In:
European journal of innovation management
25
(
2022
)
1
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012797878
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