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Basil, Debra Z.
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ECONIS (ZBW)
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1
Company support for employee volunteerism : does size matter?
Basil, Debra Z.
;
Runte, Mary
;
Basil, Michael
;
Usher, John
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 61-66
Persistent link: https://www.econbiz.de/10008806338
Saved in:
2
Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
Saved in:
3
Tweets for tots : using Twitter to promote a charity and its supports
Soboleva, Alena
;
Burton, Suzan
;
Daellenbach, Kate
; …
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 515-523
Persistent link: https://www.econbiz.de/10011814488
Saved in:
4
Psychological distance and perceived consumer effectiveness in a cause-related marketing context
Wiebe, Jeff
;
Basil, Debra Z.
;
Runté, Mary
- In:
International review on public and non-profit marketing
14
(
2017
)
2
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011916368
Saved in:
5
Company support for employee volunteering : a national survey of companies in Canada
Basil, Debra Z.
;
Runte, Mary S.
;
Easwaramoorthy, M.
; …
- In:
Journal of business ethics : JOBE
85
(
2009
),
pp. 387-398
Persistent link: https://www.econbiz.de/10003841027
Saved in:
6
Using social marketing to enhance hotel reuse programs
Shang, Jingzhi
;
Basil, Debra Z.
;
Wymer, Walter
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 166-172
Persistent link: https://www.econbiz.de/10003954673
Saved in:
7
Enhancing occupational health and safety in young workers : the role of social marketing
Lavack, Anne M.
;
Magnuson, Sherry L.
;
Deshpande, Sameer
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003832742
Saved in:
8
The impact of pre-existing attitude and conflict management style on customer satisfaction with service recovery
Mazaheri, Ebrahim
;
Basil, Debra Z.
;
Yanamandram, Venkata
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009158885
Saved in:
9
Personal and corporate volunteerism : employee motivations
Runté, Mary
;
Basil, Debra Z.
- In:
International journal of business environment : IJBE
4
(
2011
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009161478
Saved in:
10
Factors influencing healthy eating habits among college students : an application of the health belief model
Deshpande, Sameer
;
Basil, Michael D.
;
Basil, Debra Z.
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 145-164
Persistent link: https://www.econbiz.de/10003860273
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