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West, Douglas C.; Ford, John B.; Farris, Paul W. - In: Journal of advertising research 54 (2014) 2, pp. 149-162

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Reichert, Tom; LaTour, Michael S.; Ford, John B. - In: Journal of advertising research 51 (2011) 2, pp. 436-448

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Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Journal of advertising research 53 (2013) 2, pp. 150-165

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Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78

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Ford, John B.; LaTour, Michael S.; Clarke, Irvine - In: American business review 22 (2004) 1, pp. 42-55

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Ford, John B. - In: Journal of advertising research 61 (2021) 3, pp. 245-246

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Ford, John B. - In: Journal of advertising research 62 (2022) 1, pp. 1-2

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