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Primjena Teorije planiranog ponašanja u kupovini ekološke hrane

Martić Kuran, Linda; Mihić, Mirela - In: Market : review for marketing theory and practice 26 (2014) 2, pp. 179-197

Persistent link: https://www.econbiz.de/10010491526

More data and more data sharing : navigating an open banking world

El Dimachki, Maha - In: Journal of digital banking 3 (2018/2019) 3, pp. 206-214

Persistent link: https://www.econbiz.de/10012051253

Pay what you want : Möglichkeiten und Grenzen eines alternativen Geschäftsmodells

Trabold, Harald; Weaver, David W. - In: Vierteljahrshefte zur Wirtschaftsforschung 85 (2016) 2, pp. 81-97

Vor zehn Jahren haben erste Unternehmen damit begonnen, ihre Käuferschaft nach dem „Pay-what-you-want“-Prinzip entscheiden zu lassen, wieviel sie für eine in Anspruch genommene Leistung zahlen will. Parallel dazu hat die Verhaltensökonomik in Laborexperimenten oder Feldversuchen...

Persistent link: https://www.econbiz.de/10011604008

Search engine marketing and customer relationship management within a social media environment

Smith, Alan D. - In: International journal of business information systems : … 22 (2016) 2, pp. 181-210

Persistent link: https://www.econbiz.de/10011610178

A cross-national observation of counter-cultural consumer behaviour

Gelbrich, Katja; Roschk, Holger; Gafeeva, Rufina - In: Marketing : ZFP ; journal of research and management 38 (2016) 3, pp. 150-162

Persistent link: https://www.econbiz.de/10011566854

Destination image differences between first-time and return visitors : an exploratory study on the city of Rome

Giraldi, Angelo; Cesareo, Ludvica - In: Tourism and hospitality research : the surrey quarterly … 14 (2014) 4, pp. 197-205

Persistent link: https://www.econbiz.de/10010428092

Věrnostní programy a jejich vnímání zákazníky a provozovateli retailových internetových obchodu°

Tahal, Radek; Stříteský, Václav - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 22 (2014) 4, pp. 30-41

Persistent link: https://www.econbiz.de/10010458510

"Fear of Missing Out" (FOMO) marketing appeals : a conceptual model

Hodkinson, Chris - In: Journal of marketing communications 25 (2019) 1, pp. 65-88

Persistent link: https://www.econbiz.de/10012203265

Selected psychological factors as predictors of consumer choice in the milk product market

Rybanská, Jana; Nagyová, Ľudmila; Tká, Filip - In: Olsztyn economic journal 14 (2019) 3, pp. 287-298

Persistent link: https://www.econbiz.de/10012221497

Before game over : a study on the experiences, prediction and values of consumption of players of seventh-generation videogame consoles

Arruda Filho, Emílio José Montero; Gammarano, Igor de … - In: International journal of business information systems : … 32 (2019) 1, pp. 1-29

Persistent link: https://www.econbiz.de/10012154592