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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha; Pauwels, Koen; Peng, Chenming - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
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Mobile app introduction and online and offline purchases and product returns
Narang, Unnati; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
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Crafting experiential value via smartphone apps channel
Sajad Rezaei; Naser Valaei - In: Marketing intelligence & planning 35 (2017) 5, pp. 688-702
Persistent link: https://www.econbiz.de/10011774662
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On the relationship between print and mobile channels for newspapers
Winter, Patrick; Alpar, Paul - In: Electronic markets : the international journal on … 28 (2018) 1, pp. 79-92
Persistent link: https://www.econbiz.de/10011874089
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Analysis of Stop-and-Wait ARQ for a wireless channel
De Vuyst, Stijn; Tworus, Krzysztof; Wittevrongel, Sabine; … - In: 4OR : a quarterly journal of operations research 7 (2009) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10003824826
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Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.; Lee, Crystal T.; Huang, Hsiao-Ting; … - In: International journal of retail and distribution management 50 (2022) 1, pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
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The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian; Kannan, P. K. - In: Journal of marketing research 58 (2021) 2, pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
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Shopping app features : their impact on customer satisfaction and loyalty
Sinemus, Kathrin; Zielke, Stephan; Dobbelstein, Thomas - In: The international review of retail, distribution and … 32 (2022) 4, pp. 423-449
Persistent link: https://www.econbiz.de/10013411673
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Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen - In: Marketing intelligence & planning 41 (2023) 4, pp. 427-441
Persistent link: https://www.econbiz.de/10014313029