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Consumer behaviour
48,915
Konsumentenverhalten
48,912
Relationship marketing
14,700
Beziehungsmarketing
14,684
Social web
11,489
Social Web
11,488
Markenführung
10,027
Brand management
10,004
Markenimage
7,859
Brand image
7,857
Online-Marketing
7,534
Internet marketing
7,526
Customer satisfaction
6,354
Kundenzufriedenheit
6,353
Dienstleistungsqualität
5,056
Service quality
5,056
Online retailing
4,765
Online-Handel
4,765
Theory
4,245
Theorie
4,237
USA
4,181
United States
4,175
Brand
4,075
Markenartikel
3,989
E-commerce
3,801
Electronic Commerce
3,788
Werbewirkung
3,553
Advertising effects
3,551
Einzelhandel
3,356
Retail trade
3,356
Viral marketing
3,177
Virales Marketing
3,177
Emotion
2,910
Marketing management
2,873
Marketingmanagement
2,866
Advertising
2,825
Werbung
2,781
Confidence
2,585
Vertrauen
2,580
Experiment
2,395
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Undetermined
34,384
Free
6,025
Type of publication
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Article
70,227
Book / Working Paper
460
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
70,687
Aufsatz im Buch
12,970
Book section
12,970
Graue Literatur
9,950
Non-commercial literature
9,950
Working Paper
8,192
Arbeitspapier
7,630
Hochschulschrift
4,939
Thesis
3,526
Collection of articles of several authors
2,419
Sammelwerk
2,419
Aufsatzsammlung
1,612
Case study
1,526
Fallstudie
1,526
Conference paper
785
Konferenzbeitrag
785
Ratgeber
611
Konferenzschrift
599
Lehrbuch
580
Bibliografie enthalten
572
Bibliography included
572
Guidebook
567
Textbook
485
Dissertation u.a. Prüfungsschriften
458
Collection of articles written by one author
413
Sammlung
413
Conference proceedings
316
Reprint
289
Amtsdruckschrift
245
Government document
245
Handbook
218
Handbuch
218
Article
154
Glossar enthalten
114
Glossary included
114
Systematic review
106
Übersichtsarbeit
106
Statistik
94
Forschungsbericht
82
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English
68,362
German
1,975
French
188
Spanish
54
Italian
41
Polish
10
Portuguese
10
Russian
10
Dutch
8
Czech
6
Serbian
6
Hungarian
5
Romanian
4
Norwegian
3
Arabic
2
Bulgarian
2
Danish
2
Croatian
2
Swedish
2
Bosnian
1
Finnish
1
Kazakh
1
Lithuanian
1
Macedonian
1
Slovak
1
Slovenian
1
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Author
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Han, Heesup
126
Mattila, Anna S.
105
Dwivedi, Yogesh Kumar
85
Gierl, Heribert
83
Herrmann, Andreas
81
Phau, Ian
80
Grewal, Dhruv
76
Loureiro, Sandra Maria Correia
75
Lusk, Jayson L.
75
Melewar, T. C.
75
Khare, Arpita
73
Bang, Nguyen
66
Paul, Justin
66
Vrontis, Demetris
66
Walsh, Gianfranco
66
Jang, Soocheong
65
Kumar, V.
65
Pitt, Leyland F.
64
Septianto, Felix
64
Ko, Eunju
63
Nayga, Rodolfo M.
60
Verhoef, Peter C.
59
Thaichon, Park
58
Pelsmacker, Patrick de
57
Hollebeek, Linda D.
56
Belk, Russell W.
55
Law, Chun Hung Roberts
54
Laroche, Michel
53
Wong, IpKin Anthony
53
Sharma, Piyush
51
Wiedmann, Klaus-Peter
51
Bagozzi, Richard P.
50
Homburg, Christian
50
Rajagopal
49
Ruyter, Ko de
49
Diamantopoulos, Adamantios
47
Dennis, Charles
46
Hyun, Sunghyup Sean
46
Rahman, Zillur
46
Romaniuk, Jenni
46
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Institution
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Academy of Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Absatzwirtschaftliche Gesellschaft
1
Asian Development Bank
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Europäische Kommission
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
International Society for Professional Innovation Management
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
UNICEF
1
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Published in...
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Journal of business research : JBR
2,675
Journal of retailing and consumer services
2,141
International journal of hospitality management
928
International journal of consumer studies
778
Psychology & marketing
778
The journal of brand management : an international journal
681
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
Industrial marketing management : the international journal for industrial and high-tech firms
599
Tourism management : research, policies, practice
520
The journal of product & brand management
509
Asia Pacific journal of marketing and logistics
472
Technological forecasting & social change : an international journal
472
Management science : journal of the Institute for Operations Research and the Management Sciences
470
Journal of travel and tourism marketing
469
European journal of marketing : EJM
468
Journal of marketing management : MM
463
Journal of marketing research : JMR
435
Journal of marketing
415
Journal of the Academy of Marketing Science
407
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
393
The journal of services marketing
392
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
390
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
384
Journal of marketing communications
380
Journal of retailing
378
Cogent business & management
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
International journal of contemporary hospitality management
362
The service industries journal
359
Marketing letters : a journal of research in marketing
351
Marketing intelligence & planning
348
Journal of international consumer marketing
336
Journal of business ethics : JOBE
334
Journal of strategic marketing
333
International journal of retail & distribution management
332
Journal of hospitality marketing & management
332
Journal of consumer behaviour : an international research review
326
Journal of fashion marketing and management
323
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
315
The journal of consumer marketing
314
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Source
All
ECONIS (ZBW)
70,687
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41
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41
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
42
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
43
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
Saved in:
44
Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS' brand loyalty
Garza Salgado, Esperanza
;
Royo Vela, Marcelo
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012179301
Saved in:
45
Antecedents to customer engagement : moderating role of media richness of brand pages
Gosain, Aditi
;
Srivastava, Mukta
;
Gupta, Deepanvita
- In:
Theoretical economics letters
9
(
2019
)
7
,
pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
Saved in:
46
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
47
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
48
Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
Sharma, Rahul
;
Verma, Rajesh
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10012168690
Saved in:
49
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
50
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
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