//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Popularity of brand posts on b...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
49,975
Konsumentenverhalten
49,971
Relationship marketing
15,013
Beziehungsmarketing
14,997
Social web
11,808
Social Web
11,807
Markenführung
10,263
Brand management
10,240
Markenimage
8,053
Brand image
8,050
Online-Marketing
7,726
Internet marketing
7,718
Customer satisfaction
6,492
Kundenzufriedenheit
6,491
Dienstleistungsqualität
5,144
Service quality
5,144
Online retailing
4,891
Online-Handel
4,891
Theory
4,298
Theorie
4,290
USA
4,199
United States
4,193
Brand
4,175
Markenartikel
4,087
E-commerce
3,891
Electronic Commerce
3,878
Werbewirkung
3,638
Advertising effects
3,636
Einzelhandel
3,421
Retail trade
3,421
Viral marketing
3,244
Virales Marketing
3,244
Emotion
2,990
Marketing management
2,944
Marketingmanagement
2,937
Advertising
2,893
Werbung
2,849
Confidence
2,661
Vertrauen
2,656
Experiment
2,441
more ...
less ...
Online availability
All
Undetermined
35,396
Free
6,449
Type of publication
All
Article
71,712
Book / Working Paper
431
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
72,143
Aufsatz im Buch
13,085
Book section
13,085
Graue Literatur
10,053
Non-commercial literature
10,053
Working Paper
8,296
Arbeitspapier
7,733
Hochschulschrift
4,950
Thesis
3,526
research-article
3,222
Collection of articles of several authors
2,422
Sammelwerk
2,422
Aufsatzsammlung
1,645
Case study
1,528
Fallstudie
1,528
Conference paper
809
Konferenzbeitrag
809
Ratgeber
612
Konferenzschrift
605
Lehrbuch
581
Bibliografie enthalten
572
Bibliography included
572
Guidebook
569
Textbook
485
Dissertation u.a. Prüfungsschriften
458
Collection of articles written by one author
413
Sammlung
413
Conference proceedings
316
Reprint
289
conceptual-paper
276
review-article
258
review
233
Handbook
218
Handbuch
218
Amtsdruckschrift
190
Government document
190
case-report
167
Article
154
Glossar enthalten
114
more ...
less ...
Language
All
English
69,817
German
1,975
French
189
Spanish
54
Italian
41
Polish
10
Portuguese
10
Russian
10
Dutch
8
Czech
6
Serbian
6
Hungarian
5
Romanian
4
Norwegian
3
Arabic
2
Bulgarian
2
Danish
2
Croatian
2
Swedish
2
Bosnian
1
Finnish
1
Kazakh
1
Lithuanian
1
Macedonian
1
Slovak
1
Slovenian
1
more ...
less ...
Author
All
Han, Heesup
130
Mattila, Anna S.
107
Dwivedi, Yogesh Kumar
87
Gierl, Heribert
83
Phau, Ian
83
Herrmann, Andreas
81
Grewal, Dhruv
76
Loureiro, Sandra Maria Correia
76
Lusk, Jayson L.
75
Melewar, T. C.
75
Khare, Arpita
73
Vrontis, Demetris
68
Paul, Justin
67
Septianto, Felix
67
Bang, Nguyen
66
Walsh, Gianfranco
66
Jang, Soocheong
65
Kumar, V.
65
Ko, Eunju
64
Pitt, Leyland F.
64
Nayga, Rodolfo M.
62
Hollebeek, Linda D.
61
Thaichon, Park
61
Verhoef, Peter C.
59
Pelsmacker, Patrick de
57
Belk, Russell W.
56
Law, Chun Hung Roberts
56
Wong, IpKin Anthony
54
Laroche, Michel
53
Sharma, Piyush
52
Bagozzi, Richard P.
50
Homburg, Christian
50
Wiedmann, Klaus-Peter
50
Rajagopal
49
Ruyter, Ko de
49
Diamantopoulos, Adamantios
47
Kim, Jungkeun
47
Prentice, Catherine
47
Romaniuk, Jenni
47
Dennis, Charles
46
more ...
less ...
Institution
All
Academy of Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Absatzwirtschaftliche Gesellschaft
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Europäische Kommission
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
International Society for Professional Innovation Management
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
UNICEF
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2,703
Journal of retailing and consumer services
2,141
International journal of hospitality management
928
Psychology & marketing
785
International journal of consumer studies
784
The journal of brand management : an international journal
691
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
Industrial marketing management : the international journal for industrial and high-tech firms
607
Tourism management : research, policies, practice
531
The journal of product & brand management
508
Journal of travel and tourism marketing
480
Management science : journal of the Institute for Operations Research and the Management Sciences
477
Asia Pacific journal of marketing and logistics
472
Technological forecasting & social change : an international journal
472
European journal of marketing : EJM
468
Journal of marketing management : MM
463
Journal of marketing research : JMR
435
Journal of marketing
429
Journal of the Academy of Marketing Science
427
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
403
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
393
The journal of services marketing
392
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
390
Journal of marketing communications
387
Marketing intelligence & planning
384
Journal of retailing
378
Cogent business & management
372
Journal of strategic marketing
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
International journal of contemporary hospitality management
362
The service industries journal
362
Marketing letters : a journal of research in marketing
351
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
348
Journal of international consumer marketing
345
Journal of business ethics : JOBE
334
Journal of hospitality marketing & management
334
International journal of retail & distribution management
332
Journal of consumer behaviour : an international research review
326
Journal of fashion marketing and management
323
The international review of retail, distribution and consumer research
322
more ...
less ...
Source
All
ECONIS (ZBW)
72,143
Showing
71
-
80
of
72,143
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim
;
Ramadan, Zaby B.
;
Baker, Thomas L.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
Saved in:
72
The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention
Ceyhan, Ayben
- In:
Emerging Markets Journal : EMAJ
9
(
2019
)
1
,
pp. 88-100
Persistent link: https://www.econbiz.de/10012266280
Saved in:
73
Effect of brand communities on consumer engagement and trust : evidence from mobile phone brands' Facebook pages in Burundi
Niyonkomezi, Jeanine
;
Mokua, Juniter Kwamboka
-
2020
Persistent link: https://www.econbiz.de/10012266494
Saved in:
74
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
Saved in:
75
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
76
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
77
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
78
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
79
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
80
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->