Effect of brand communities on consumer engagement and trust : evidence from mobile phone brands' Facebook pages in Burundi
Year of publication: |
2020
|
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Authors: | Niyonkomezi, Jeanine ; Mokua, Juniter Kwamboka |
Subject: | Facebook brand Communities | Brand engagement | brand trust | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Vertrauen | Confidence | Online-Marketing | Internet marketing | Markenimage | Brand image | Markenartikel | Brand | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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